Sunday, 25th September, 2016

All Square® becomes Preferred Marketing Partner of Symetra Tour

Story published at 11:20, Friday, April 15th, 2016


Mike Nichols, Chief Business Officer of the Symetra Tour (left) and Arthur de Rivoire, cofounder of All Square

Mike Nichols, Chief Business Officer of the Symetra Tour (left) and Arthur de Rivoire, cofounder of All Square

The Symetra Tour, Road to the LPGA, announces that All Square® has become a Preferred Marketing Partner of the Symetra Tour All Square, the award-winning social platform for golfers, allows golfers to connect and share their experiences online, whilst also giving golf clubs the opportunity to market to a growing social media audience.

All Square’s aim is to become the world’s leading marketplace and social network for golfers, a place through which the world of golf will become more open and connected. All Square’s new digital platform is available on the web, iPhone and Android.

The Symetra Tour — Road to the LPGA, is the official developmental tour of the LPGA and enters its 36th  competitive season in 2016. With the support of its umbrella partner, Symetra, the Tour’s mission is to pre­pare the world’s best young women professional golfers for a successful career on the LPGA Tour. The Symetra Tour has grown from 16 tournaments and $1.7M in prize money in 2012 to $3.5M in prize money awarded over the course of 23 tournaments this year. Former Symetra Tour players have won a total of 418 LPGA titles and the Tour boasts an impressive heritage with top ranked Alumni’s including Laura Davies, Cristie Kerr and Karrie Webb.

Commenting on All Square’s partnership with the Symetra Tour, the company cofounder and past Swiss national amateur champion, Arthur de Rivoire, said: “Women’s golf is becoming increasingly popular as the sports global image grows. We expect golf to become more unisex and mixed games more commonplace. With 60% of social media users being women, the Symetra Tour offers a great platform to build brand awareness in women’s golf. As the Symetra Tour is the proving ground for future stars, we are excited to see the athletes share their journeys with fans on All Square.”

Mike Nichols, Chief Business Officer of the Symetra Tour, said: “The Symetra Tour is excited to welcome All Square as a preferred marketing partner. We believe All Square is an innovative way to grow the game of golf and adding Symetra Tour players will only help grow the number of female users on the platform.”

All Square executives will be at the Symetra Tour’s Chico’s Patty Berg Memorial to begin to sign Symetra Tour players up on All Square.

All Square www.allsquaregolf.com

Symetra Tour www.symetratour.com

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