Arnold Palmer and Callaway Golf announce new endorsement
Story published at 9:10, Tuesday, June 20th, 2000
Callaway Golf Company and Arnold Palmer yesterday announced a new agreement between the world’s leading golf equipment manufacturer and the most popular and inspirational player in the history of the game. Under the terms of this new agreement, which will run through the year 2012, Mr. Palmer will endorse and use the new Callaway Golf “Rule 35™” golf ball.
“I am very pleased to be associated with a great group of people like the team at Callaway Golf,” announced Mr. Palmer. “I have been using Callaway Golf golf balls for several months now, beginning with The Senior Skins Game in February. I believe that the new “Rule 35” golf ball reflects a real beneficial breakthrough in golf ball technology. The Callaway Golf ball comes closer to giving me complete performance satisfaction than any other ball I have played, and it does help me enjoy the game more. Over the next few months I will be analyzing all of Callaway Golf’s other equipment, and I fully expect to find clubs that I will like very much.”
“It gives us great pleasure to affiliate with such a fine and popular spokesman for the game of golf,” said Ely Callaway, Founder, Chairman and CEO of Callaway Golf. “Arnold has been a major force behind the growth of the game world wide because of his great skills as a golfer and his exceptionally magnetic personal qualities. We are very proud that Arnold has chosen to use our new “Rule 35” golf balls.”
Callaway Golf is the world’s largest premium golf club company, with net sales in 1999 of over $714 million, world wide. Earlier this year Callaway Golf launched its new golf ball – the Callaway Golf “Rule 35” golf ball in Firmfeel™ and Softfeel™ models. Callaway Golf staff professionals have already won six professional tour events so far in 2000 using the “Rule 35” golf ball. Its operating units include wholly-owned sales subsidiaries in the United States, Canada, the United Kingdom, Japan and Korea.
Arnold Palmer has won 92 championships in competitions of national or international stature, with 60 victories on the U.S. PGA Tour. He has won seven “major” professional championships, including four wins at the Masters Tournament (1958, 1960, 1962, and 1964), two wins at The Open (1961 and 1962), and one U.S. Open Championship (1960).