Azalea – A Perfect Fit For TRENDYGOLF.COM
Story published at 16:18, Monday, March 30th, 2015
TRENDYGOLF.com has appointed international golf marcomms specialist the Azalea Group to handle its PR and communications in the UK.
Established in 2004, Trendygolf has become synonymous with the most fashionable brands in golf, including J.Lindeberg, Hugo Boss, Wolsey, Peak Performance, Ralph Lauren RLX and many more.
Eleven years on – and six years after successfully launching a sister site in the USA – its ethos remains the same as before: to bring the latest designs, from the trendiest designers around the world, to the forefront of fashion, both on and off the golf course.
And, as it continues to expand, the business has turned to Azalea to help spread the message to both the UK media and the golfing public at large and also to assist in the launch of TRENDYSPORTS.com, the brand’s latest venture, offering the most fashionable gear for bike, ski, run and swim.
TRENDYGOLF.com co-founder Ian McLeod explained: “We’re looking forward to a long and mutually beneficial relationship with Azalea – we know our retail and they know PR, marketing and communications, so it should, in apparel terms, be a perfect fit. We will continue to do what we have always done and that is to challenge the perception that golf is unfashionable …”
Sean Noble, managing director of the Azalea Group, added: “TRENDYGOLF.com has established itself as the sector leader when it comes to e-tailing golf’s most fashionable brands and both parties feel the time is right to look to increase awareness, not just of TRENDYGOLF.com but also the myriad brands it represents so well.
“With so much of golf success both at amateur and professional level being attributed to mental strength and confidence, looking good and feeling both comfortable and confident is paramount. And we are ideally placed to help TRENDYGOLF.com spread that message.”
TRENDYGOLF.com also now sponsors a number of professional golfers including the two-time European Tour winner Robert Rock and US Tour pro James Driscoll.
Now in its ninth year of trading, Azalea has established itself as one of Europe’s leading specialist golf agencies, working with some of the continent’s major national and regional tourist boards, flagship golf and lifestyle resorts, and some of the sport’s leading brands.
Azalea Group www.theazaleagroup.com