Global Edition

Bobby Jones Streamlines Production with New Structure

9.21am 24th December 2013 - Corporate

British born Vice President and Creative Director for Jones Global Sports, Sonia Cozzi, will be leading all creative efforts with immediate effect
British born Vice President and Creative Director for Jones Global Sports, Sonia Cozzi, will be leading all creative efforts with immediate effect

Jones Global Sports, the owners of the heritage golf brand Bobby Jones, announces that from December the Design and Sourcing departments for the brand will become internally managed. British born Vice President and Creative Director for Jones Global Sports, Sonia Cozzi, will be leading all creative efforts with immediate effect.

As Vice President and Creative Director for Jones Global Sports, Cozzi will be charged with ensuring that the company continues to push the overall creative direction and product development in order to solidify the brand’s position in the market as the “best of class”.  Over the next few months, Sonia will work closely with Management Team to evaluate our current business and build an organisational structure that is efficient and effective.

By bringing the Design and Sourcing departments back in house, Jones Global Sports feels that it will be easier to adhere closely to design and development calendars, to meet important internal financial targets and to execute purchases more efficiently.  These changes will ensure that Bobby Jones continues to build on the success of the last 25 years by readying itself for the future.

Headquartered in New York City, Jones Global Sports, an affiliate of the Waitt Company, manufactures, markets and distributes elegantly styled men’s and women’s sportswear, accessories and performance golf equipment.  Like its namesake, Bobby Jones products are the definition of class, using only premium quality materials to create classic, timeless designs that exude confidence on and off the course. The Bobby Jones brand has been a mainstay in the golf industry since the 1990’s and is sold in the finest private clubs, resorts and golf courses worldwide.

Bobby Jones www.bobbyjones.com

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