Monday, 26th September, 2016

Dellanzo – Valli Create New Partnership in Italy

Story published at 8:19, Wednesday, December 23rd, 2015


Silvia Valli

Silvia Valli

Dellanzo Group and Silvia Valli Studio have partnered using their respective experience and strengths to help make Italian golf more attractive and competitive. Dellanzo Group will utilise their experience in international Management, Marketing, Course Design, Construction/Project Management and Agronomy and Silvia Valli Studio their extraordinary experience of representing luxury brands and planning and organisation of international events.

The new partnership, based in Italy and with offices in Switzerland and the UK, will be the most specialised and bespoke multi-lingual Golf PR and Events Management company in Europe, working in English, Italian, French, Spanish and German.

Dellanzo Group was formed in 2009. Paul Dellanzo, PGA, opened the Troon Golf office in Europe in 2002 and served as its first Vice President of European Operations for six and a half years. Dellanzo Group has vast experience in management, finance, planning, development and acquisitions and has opened, some of the finest clubs and resorts in the world including a non-exhaustive list of such clubs and resorts as Whistler, Canada, Loch Lomond, Dubai Creek, Castiglion del Bosco and Pevero in Costa Smeralda, Italy.

Silvia Valli Studio is a Public Relations agency specialised in the planning and organisation of golf events and management of PR and press conferences for important international companies in the luxury brand sector, such as Ferrari, Maserati, Moncler, Fedeli Cashmere, Fendi, Fratelli Rossetti and many others.

“We happily predicted that Italy would win the Ryder Cup and so the timing of this partnership was perfect,” said Silvia Valli, one of Italy’s most famous amateur champions of all time. “Italy offers

Paul Dellanzo

Paul Dellanzo

culture, history, art, gastronomy and architecture and cities like Rome, Florence, Venice and Milan. Sicily, Puglia and Sardinia are some of the most beautiful regions to discover anywhere, all with great golf courses. Besides Italian designers like Giorgio Armani, Biagiotti, Ferragamo, Dolce and Gabbana etc, Italian golf also has designers called Nicklaus, Dye, Player, Trent Jones Snr and Jnr, Jim Fazio, Kyle Phillips, Dana Fry and Jason Straka and most recently the prodigious young talent of Dr Beatrice Franceschi, PhD who works for Dellanzo Design on projects in Oman, Croatia and Italy.”

“Until now, everyone has recognised good golf design exists in Italy,” said Emilio Dellanzo, Group Director based in Lugano, Switzerland, “ with some wonderful courses and very warm and welcoming hospitality. Whilst there are some internationally recognised facilities the golf experience though in some other clubs has been one of a great lunch and perhaps less than perfect playing conditions compared to great clubs and resorts internationally.

“If Italian golf can improve their course maintenance and service proposition it is easily the best place to play golf in the world. Certainly investment always means some fear initially but a better golf experience with first class tees, fast running fairways and true rolling greens will bring more golfers from all over the world plus the Ryder Cup in 2022 will help establish Italy as the premier golfing destination of choice. For me there is no better experience in the world than playing golf in Italy.

“A big congratulations to the Italian Golf Federation and the numerous amount of Italian golf industry professionals, Club Presidents and owners, all the great players both amateur and professional who have worked so hard over the years to help get Golf in Italy to this point   By promoting both incoming business to Italy as well as improving the courses via  restyling, renovation and upgrading, integrated turf grass maintenance programmes, commercial management and marketing programmes,  inbound golf tourism as well as increased promotion in the domestic market to existing players and initiatives to non-golfers  to take up the game Dellanzo-Valli will help add value and transform what Italian golf offers for players both  domestically and internationally.

“There are so many great courses already for visiting golfers. It is a unique golfing experience. Marco Simone Golf Club designed by Jim Fazio close to the city centre of Rome and the host site for the Ryder Cup 2022 will be absolutely spectacular and Rome unquestionably the perfect theatre for this great event.” For more information contact info@dellanzo.com

Paul Dellanzo said, “This was a natural for us with our long experience working in Italian golf. Silvia Valli’s experience and reputation fitted with us perfectly. However this also creates the only real Pan European PR company in the UK and throughout Europe who can also assist developers and clubs plan their membership offer and follow through with our international network to drive new memberships and positively impact and increase revenues in a tangible way.”

Dellanzo Group www.dellanzo.com

Silvia Valli Studio www.silviavallistudio.it

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