Direct Golf Launches Its New Spring 2015 Catalogue
Story published at 11:20, Thursday, April 9th, 2015
Direct Golf has produced a new 2015 print catalogue to showcase its full array of golf products.
While many rivals in the fast-paced environment of golf retail prefer to concentrate on the online route, Direct Golf realises the many benefits of continuing to use more traditional sales methods – indeed, the catalyst for the reintroduction of the catalogue was the Yorkshire-based company’s own customers.
Simon Corp, Direct Golf’s marketing manager, explained: “We have been producing catalogues for more than 15 years and we still see huge value in publishing them. We have changed to a larger format from the previous undersized A5 to ensure the customers enjoy an easier read to select their new gear for the 2015 season by creating a ‘shop in shop’ feel.
“Our market research shows that despite living in a technological age, customers still value a hard-copy catalogue, which they can flick through at their leisure. And that is why we continue to produce this direct mail piece as we take our consumers feedback very seriously.”
The new catalogues will land on customers’ doormats on 10 April, the second day of The Masters. It will feature the latest equipment, apparel and footwear for 2015, plus a Warehouse Clearance section, containing a number of one-off opportunities to snap up an even bigger bargain.
Direct Golf www.direct-golf.co.uk