FJ Continues To Dominate In Key Categories among Retailers Nationwide
Story published at 13:56, Friday, March 6th, 2015
FootJoy, the #1 Shoe and Glove in Golf, has strengthened its dominant retail position over the past 12 months with 2014 market share figures, released in Golf DataTech’s UK Retail Audit, showing growth in key product categories.
Following landmark product launches, including the hugely successful FJ D.N.A.™, the brand has experienced significant overall growth in both units sold and average selling price in footwear.
This progress has seen FJ assume an increasingly impressive position at the forefront of the shoe market, commanding 52% in value share, almost three times that of its nearest competitor.
The latest figures for the spikeless sector reinforce FJ’s dominance in the golf shoe market, and represent increasing consumer confidence in the FJ brand, which has seen FJ become the #1 brand for both spiked and spikeless golf shoes in the UK.
Similarly, in the glove sector, FootJoy has maintained its overwhelming dominance, achieving over half of all UK golf glove sales both on and off course (52.3% value share). This is six times that of the next best performing brand, and represents further growth on 2014, speaking volumes about the popularity of FJ gloves among golfers nationwide.
In fact, if they were independent glove brands in their own right, FJ WeatherSof® (16.1%) and FJ GTxtreme™ (10.2%) would rank as the #1 and #2 best-selling brands in the UK (value share). Along with FJ SciFlex™ (6.9%), FJ CabrettaSof™ (5.1%) and FJ RainGrip® (4.6%), FJ sells five of the top six gloves in the UK (value share).
Not only has the brand experienced market share growth in both shoes and gloves, the unwavering focus on premium, performance products saw the average selling price of FJ products increase in both categories, driving increased value and return for its network of retailers.
Rounding off a highly impressive 2014 for the brand was FJ Performance Apparel, which has flourished since launching in 2012. In just three full seasons since entering full line apparel, FJ now enjoys a strong market share generally and was the #1 On Course brand for Men’s Shirts in terms of value share over the past 12 months.
Buoyed by the 2014 Retail Audit, FJ Sales and Marketing Director, Richard Fryer, said: “The figures released by Golf DataTech are validation of the relentless progress FJ has made over the past 12 months. We continue to raise the bar in all of our categories, which has seen the launch of industry-leading products like D.N.A. and our best-ever range of Performance Apparel, and the market has clearly reacted very positively to this.
“With further advancements being made for this year, and the golf season now almost upon us, we are hopeful our performance in 2015 will be just as impressive.”