FootJoy increases market share again after successful launch of 2015 Shoe Range
Story published at 9:45, Friday, October 16th, 2015
Page last updated at 7:59 am, Monday, October 19th, 2015
Following the successful launch of its 2015 range of high-performance golf shoes, FootJoy, the #1 Shoe and Glove in Golf, has announced an increase in its impressive market share, with the brand now claiming 51.6% of the value of all shoes sold in the UK*.
Encompassing the period January-August 2015, the latest figures confirm the Mark of a Player brand’s market share (value) has risen by 6.5% in the last two years and continues to sit considerably above the nearest competitor (18.2%). FJ has also seen five of its shoes – Contour, D.N.A, HydroLite, HyperFlex and DryJoys Tour – feature in the top six selling models of the year.
Bolstered by the exciting launch of the brand’s most athletic shoe, HyperFlex, plus the continued success of the popular D.N.A. model, FootJoy’s range of high-performance golf shoes is now its most diverse ever. Indeed, the HyperFlex – launched this year and backed by an extensive marketing campaign – combined with the D.N.A. have been responsible solely for 11% of the value of all golf shoes sold in the UK in 2015.
Eye-catching point of sale, first-class in-store presentation and a thriving shoe fitting programme have all helped FootJoy stockists with an unparalleled level of support, while FJ shoes have also sold at an average price of £81.03 in 2015, over 20% more than the nearest best-selling brand.
“We’d like to thank all our retail partners for the very important part they’ve once again played in promoting FootJoy shoes this year,” commented Richard Fryer, FootJoy Sales & Marketing Director. “The brand has almost 100 years of history, but the success in recent years with products like D.N.A. and HyperFlex shows how FJ continues to reinvent itself and come up with designs that satisfy the demand across a broad spectrum of potential customers.”
In 2015, FootJoy has remained the overwhelming choice for players on all major professional Tours across the world, with around 66% of European Tour golfers opting for FJ when striding the fairways – a figure significantly above the nearest competitor (17%). Traditional FJ shoes such as FJ ICON, ICON Black and DryJoys Tour continue to be favourites with leading players on the PGA Tour, including the likes of Henrik Stenson, Zach Johnson and Brooks Koepka.
“This year has once again been a great one for FootJoy on Tour and further proves that, when it really matters, more of the best players in the world choose to rely on the best golf shoes on the market,” added Fryer.
Whether it’s the advanced feel of D.N.A., the athletic functionality of HyperFlex, the reliability and consistent performance of the DryJoys family, the all-round excellence of ICON Black or the superior comfort of Contour Series, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.
*Golf DataTech UK Retail Audit On/Off Combined January-August 2015