FootJoy Increases Shoe and Glove Market Shares In 2015
Story published at 8:20, Tuesday, January 26th, 2016
Page last updated at 10:03 pm, Tuesday, January 26th, 2016
FootJoy, the #1 Shoe and Glove in Golf, has further cemented its position as the UK leader in both the shoe (54.8%) and glove (55.2%) categories after announcing significant market share increases for sales value in 2015*.
Covering January – December 2015, the latest figures confirm that FJ has a 54.8% share in the value of shoes sold in the UK in 2015 and point towards a 3% increase from the same last period year and an impressive 7% from 2013. A successful campaign backed by standout trade and consumer marketing initiatives helped FJ further extend its lead over rival competitors, to a share now over 3 times larger than the nearest competitor.
The report also highlights several standout models for FootJoy in 2015, with established favourites like Contour Series (8.2%) and HydroLite (6.7%) proving popular, as well as more recent launches like D.N.A. (6.3%) and HyperFlex (5%) that made significant contributions to the brand’s success over the course of last year.
The high performance of FootJoy gloves also continue to make an impact on serious golfers across the UK – with the brand now claiming 55.2% of sales value, a 2.9% increase from the previous year. The major performer for FJ was once again the WeatherSof (17.4%), followed by the GTxtreme (8.7%) and SciFlex Tour (7.7%) models. In total, gloves with the FJ logo were responsible for more than seven times the amount of sales value compared to the nearest competitor in the UK.
“While there’s no doubting the importance of world-class products and customer service, we truly value the support of our trade customers who continue to embrace new FootJoy technologies and in-store merchandising to help sell the brand,” said Rich Fryer, Sales & Marketing Director for FootJoy. “We’d like to thank our retail partners for their continued support and look forward to working with them again this year.
“It’s pleasing to see several long-standing shoe models like the Contour Series continue to perform so strongly, as well as our newer more athletically-styled shoes such as HyperFlex, which have made a big impact,” added Fryer. “The brand has long been a favourite amongst golfers seeking traditional, classic and high-performance golf shoes, but in the last two years it has grown and developed a new athletic category that has just been boosted further with the launch of the most imaginative product to date, FreeStyle.”
Meanwhile, thanks to the successful launches of the Spring/Summer and Autumn/Winter ranges from FJ, the brand has also made notable movements within the shirts and outerwear sectors. An increase of 2.9% for sales value in 2015 has ensured the brand sits as comfortably the UK’s best-selling men’s shirt brand in the on course channel with a 12.8% share.**
Whether it’s the advanced feel of D.N.A., the athletic functionality of FreeStyle and HyperFlex, the reliability and consistent performance of the DryJoys family, the all-round excellence of ICON Black or the superior comfort of Contour Series, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.
* Golf Datatech UK Shoes Retail Audit (Jan-Dec 2015)/ Golf Datatech UK Gloves Retail Audit (Jan-Dec 2015)
** Golf Datatech UK Men’s Shirts Retail Audit (Jan-Dec 2015)