Tuesday, 27th September, 2016

Foresight Sports GC2 Wins ‘Most Innovative Product of The Year’ Award

Story published at 9:59, Monday, October 26th, 2015


Foremost director Andy Martin; Foresight Sports Europe sales director Ed Doling (with award); BBC sports commentator Iain Carter (host for the evening)

Foremost director Andy Martin; Foresight Sports Europe sales director Ed Doling (with award); BBC sports commentator Iain Carter (host for the evening)

Foresight Sports Europe is celebrating after its Game Changer 2 (GC2) launch monitor was crowned golf’s ‘Most Innovative Product’ at the annual Foremost Golf Industry Awards, at Harrogate’s Majestic Hotel.

Once again attended by some of the UK golf industry’s most influential people, the awards saw Foremost group members – many of whom were present at the ceremony and attending the annual Golf Trade Show – place the GC2 ahead of a raft of other successful golf products.
Foremost director Andy Martin said: “Foresight’s GC2 is a very worthy winner of the ‘Most Innovative Product’ 2015 award. It’s appropriate that our members have recognised the coaching and fitting technology which has supported so many members in giving customers an enhanced service at the golf club.
“Equipment sales have increased at Foremost stores significantly over the last three years, and Foresight technology has been a contributing factor which has worked well in conjunction with our members’ use of improved digital marketing and EMP coaching-based campaigns.”
The innovative company was also delighted with the positive feedback it received from users of the GC2 during the Golf Trade Show.
The Golf Channel’s School of Golf presenter and PGA Master Professional Martin Hall, who attended the trade show, added: “Foresight blows other technologies out of the water and, with regard to someone asking me whether or not they should buy a GC2, all I can say is: I wish I’d got one much sooner.
“The sooner you can get one, the sooner you can be a better coach. My only regret is we didn’t have one about 30 years ago, when I was trying to play. The GC2 allows you to understand what good players are doing when they hit these great shots: it’s not a mystery anymore; it lifts the curtain.”
Foresight’s technology images the exact movement of the dimple patterns on the golf ball at launch using ultra-high-speed cameras, to ensure pure, reliable data for every club, every shot, every player and every swing.
Following its launch five years ago, Foresight Sports technology was swiftly approved and recommended by many of the world’s leading club manufacturers and has since been adopted by many of the world’s top players and coaches, such as Butch Harmon, while leading golf retailers, including American Golf in the UK, have installed it in many stores.
Foresight Sports www.foresightsports.eu
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