Huxley Golf Launches In China
Story published at 12:20, Friday, October 10th, 2014
Huxley Golf is delighted to announce its expansion in Asia with the launch of Huxley Golf China.
This strategic decision reflects a significant opportunity for business growth, reflecting increasing interest in the game of golf throughout China. Here, the number of golfers is rising by 7.5% each year and the country already plays host to three annual world tour events: the Volvo China Open, the BMW Asian Open and the WGC-HSBC Champions. Numerous world class golfers are emerging, including Liang Wen-Chong, the first Chinese golfer to win a top pro event, Shanshan Feng, who won the 2012 LPGA Championship, and Guan Tianlang, who at the age of 14, became the youngest player ever to make the cut at a men’s major championship.
Keen golfer and successful businessman Song Tan has been named as Chief Executive Officer of Huxley Golf Chinaand he will be ably assisted by his partner and Chief Administrator Chris Huang.
The Company, which will be based in Shanghai, aims to reach both the commercial market with its bespoke designed and installed all-weather greens, tees, practice nets, pathways and lawns, as well as the domestic market with smaller and modular greens and portable practice nets. These will be of particular interest where land is at a premium since they will enable those who live in apartments without private gardens to practise at home. A 20x30ft (6x9m) outdoor green and an indoor putting green measuring 15x15ft (4.5×4.5m) have been installed near Shanghai for demonstration purposes.
Mr Tan said: “It’s extremely satisfying to see interest in golf here in China surging and making us one of the biggest emerging markets for the sport. As a golfer myself, I know that our hot and humid conditions sometimes make it difficult to get out on the course. This is why I firmly believe that Huxley Golf’s premium quality all-weather surfaces will be of huge interest to a wide range of customers, from golf courses, teaching establishments and hotels to people like me who like to practise at home. I find the surfaces extremely realistic with true ball roll and speed characteristics, yet no maintenance is necessary to keep them in excellent condition.”
Director of Huxley Golf, Paul Huxley, revealed that discussions had been taking place for some time before being able to make this announcement. “The timing had to be absolutely right and we knew we had to work with a successful and driven business partner to establish our first base in China,” he said. “It’s now quite clear that, with three tour events staged there, the World’s largest golfing complex established at Mission Hills Golf Club, and some really interesting new talent emerging on the global stage, that China, as in so many sports, will soon be a force to be reckoned with when it comes to golf. I am immensely proud that Huxley Golf will play a part in shaping that progress.”
Huxley Golf provides premier all-weather surfaces for golf around the world. Clients include training and coaching establishments, golf resorts, ranges and academies as well as many well-known golf courses.
Huxley Golf www.huxleygolf.com