Lumine appoints Performance54 for Strategic Marketing
Story published at 9:15, Thursday, May 5th, 2016
Performance54 has announced a two-year marketing partnership with Lumine Mediterránea Beach & Golf Community, located in Spain’s Costa Daurada. The modern golf marketing business unveiled it has been appointed to drive global awareness and footfall to the property, through a series of creative marketing initiatives.
“Lumine Mediterránea Beach & Golf Community has the ingredients to become one of the world’s most high profile golf, leisure and entertainment destinations and we are grateful for the opportunity to work with a dedicated team professionals on such a great and diverse product,” commented Jed Moore, Managing Director Performance54.
Lumine Mediterránea Beach & Golf Community is situated just under an hour’s car journey from Barcelona airport, and surrounded by many tourism hotspots. The Troon managed, 45-hole Greg Norman designed golf resort is neighboured by; Lumine Mediterránea Beach Club, a unique series of tiered pools that overlook the Mediterranean Sea; Port Aventura, Europe’s most popular theme park; Tarragona, an ancient town once famed for its status as the Roman Empire’s holiday destination of choice; a host of classic beachfront activities spread across the regions pristine beaches and a wide range of accommodation and cuisine options across a full complement of price points. In addition, Ferrari Land will soon open, bringing a host of adrenalin inducing experiences to the popular shoreline address.
“We are entering a new phase in our development timeline,” commented Calle Carlsson, General Manager, Lumine Mediterránea Beach & Golf Community. “The last five years have been hugely successful and the time is right for us to deploy the expertise of Performance54 to advance our positioning and drive our business performance to the next level. The quality of what Performance54 presented to us, and their innovative approach, has given us huge confidence that their fresh outlook and modern marketing approach will deliver long-term success for the resort.”
Performance54 has been commissioned to manage a full-service golf and destination marketing strategy including creative campaign development, advertising strategies, trade activation, PR & communications, stakeholder collaboration and event programs.
Moore concluded, “When you consider the proximity to Barcelona, some of the region’s most memorable cultural heritage sites, the classic Mediterranean beachfront lifestyle and high energy attractions and nightlife, it is exactly the type of destination profile that we can integrate our expertise and creativity into, benefitting the regions tourism stakeholders.”
Lumine Mediterránea Beach & Golf Community www.lumine.com