Twenty-one products are affected by a new pricing strategy from Textron Turf Care with an average reduction of almost 12%. The Ipswich-based turf maintenance equipment manufacturer has announced a major UK price realignment following the rebranding of the Jacobsen and Ransomes mowing equipment unveiled in June this year.
A typical example in the golf sector is the Jacobsen Greens King VI ride-on greens mower launched at Saltex to replace the Greens King V, which shows a 12% reduction to £18,399, a saving of £2,737 when compared to the previous model. Similarly, the Jacobsen Fairway 250, four-wheel drive, five-cylinder fairway mower now retails at £24,500, a 14% saving of £3,885. Also among examples for golf sector equipment is the walk-behind Jacobsen PGM greens mower which shows a 24% reduction of £1,016.
“The rebranding initiative launched to the press in June and to our customers at Saltex in September highlighted various anomalies as we repositioned our products in the golf and municipal arenas.” explains Neil Woodfin, Textron’s marketing director. “We took a close look at our competitors and it became clear that we needed to realign some of our prices to ensure that we remained competitive.
“We are in the fortunate position of being able to make savings during the manufacturing processes by introducing new practices and new technology to keep us in a competitive situation and we have utilised this ability, without compromising quality. Also in some instances we have reduced the profit element and all of this has resulted in a major benefit for our customers.
“Having a European manufacturing base has also meant that for certain products we have been able to protect our customers from price increases resulting from the pound sterling and Euro currency devaluation against the US dollar.
“This pricing initiative demonstrates our commitment to be the premier supplier to the turf care market in the UK”.