Sunday, 23rd November, 2014

Making extra money from teaching

Story published at 3:30, Tuesday, March 30th, 2004


Swingcam has introduced a brand new Swingcam Pro Partnership system that will enable a successful PGA professional to earn an additional £1,000 a month from teaching without spending any more time on the range.
That £1,000 figure includes an additional £800 from 200 regular pupils using the Swingcam system to check their progress between lessons, plus another £200 from 50 golfers utilising the system while practising on their own.
The Swingcam system, which films golfers from two angles while they practise, is the brainchild of former PGA member, John Potticary, and was developed with assistance from Vince Duncan, the club professional at Bishops Stortford for many years. The pair took two years designing and testing Swingcam, installing 70 VHS- based units around the country, before adapting the system to utilise more modern and user-friendly DVD technology.
The new Swingcam Pro Partnership agreement offers PGA Professionals the chance to enhance their income without committing to huge upfront expenditure. Under the terms of the agreement, Potticary and his team will install a Swingcam unit for a monthly rental fee of £70, including installation, TV/DVD player, insurance and maintenance. To use the Swingcam, golfers will buy SONY sponsored Digicards from the Pro for £5, which will allow them record a 15 minute practice session. These cards will be supplied to the Pro at a cost of £1 each.
“We genuinely believe Swingcam Pro Partnership represents a great deal for both sides and we have been delighted by the response it has received to date,” said Potticary. “On the first day we started to sell the system we visited four ranges and got five orders.”
Potticary believes there are a number of ways a professional can derive additional income from Swingcam Pro Partnership:

  • He can utilise it as an important part of the lesson process, encouraging regular pupils to record their practice sessions between lessons, so that progress can be monitored.
  • He can sell Digicards to customers who are thinking of signing up for a series of lessons but want a quick swing analysis before they commit.
  • He can even make £4 from golfers who have no intention of taking a lesson but who do want to record their swing in order to analyse it later in the comfort of their own office or home.

“Until now, a pro could only earn money from teaching when he was standing on the range, However, Swingcam Pro Partnership changes that,” said Potticary. “If a pro installs a Swingcam, he can be selling clubs, even playing in a tournament, and still be benefiting from the sale of Digicards.
“The simple fact is that the more the Swingcam is used, the more the professional will earn,” he added.
“The maths are simple. If, during a typical month, a professional gives 200 lessons, he can earn an extra £800 from these pupils, based on each of them purchasing just one Digicard between lessons. That however, is only the start. Everyone who visits the range is a potential customer, irrespective of whether he wants a lesson or not.
“What’s more, I genuinely believe just by installing a Swingcam you can give your business a lift, helping you to attract floating customers who otherwise might have visited another local range.”
Further information about Swingcam Pro Partnership can be found at www.swingcam.co.uk or by phoning the company on +44 (0) 208 554 7666 or Freephone 0800 3894048.

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