New Callaway drivers already into Europe
Story published at 15:00, Monday, December 11th, 2000
The Callway ERC II Forged Titanium Driver is on sale now at selected accounts across Europe and will be fully available from Callaway Golf Europe’s ‘Preferred Retailer’ account base from January 2001. (RRP £ 499)
The new driver, announced at a global news conference by Ely Callaway, Founder, President, Chairman and CEO of Callaway Golf on 18th October, is said to be the hottest faced, most forgiving driver that Callaway Golf has ever created.
“Since its launch in April 2000, the original ERC driver has celebrated much European success both on tour and with amateurs alike,” said Patrice Hutin, President of Callaway Golf Europe. “We believe however that the new ERC II is even hotter. With its incredible performance characteristics, golfers of all levels across Europe will be able to benefit and enjoy the game more than ever. Hit it and believe it!”