New partnership for ECCO golf shoes
Story published at 9:20, Wednesday, April 2nd, 2003
As part of its 40th anniversary celebrations, ECCO has unveiled a new partnership with Mgolf equipment, in association with their golf distributor Cotswold, to further consumer awareness of ECCO golf shoes in the UK.
Mgolf is holding over 400 ‘Testing & Fitting Days‘ at leading clubs across the country to promote its range of golf clubs. At these events, professional golfers will be showcasing the Mgolf range together with the latest ECCO golf shoe collection, and advising club members of the importance of the right equipment and the need for quality and comfort.
Mgolf is a high-performance golf equipment brand distributed in the UK by Scandinavian Golf. Based in Kingswood, Buckinghamshire, the company was founded in 1990’s by a Norwegian entrepreneur. Since then Mgolf, has received the acclaimed Rankmark’s “The Best of the Best 2001” award with its range of irons.
Rita Walker, Marketing Manager for ECCO UK explains, “ECCO is well known in the footwear industry for producing stylish, sophisticated and functional golfing footwear that protects the foot and adds comfort and flexibility to your game. It is entirely appropriate that ECCO associates itself with the best in the field. “
Walker continues, “This initiative provides an exciting opportunity for ECCO to work with a highly regarded golf company to push forward into the UK golf market. “
ECCO was founded in Denmark by Karl Toosbuy in 1963 to carry out his dream of making comfortable shoes. Today 9,000 employees continue to uphold the vision in a global company with direct subsidiaries in Europe, the Far East and North America and partners all over the world. Global turnover in 2001 was Euro 0.43 billion. This year also sees ECCO UK celebrate its 21st Anniversary.