PowaKaddy Extends Partnership with PGA for another Three Years
Story published at 9:03, Wednesday, March 9th, 2016
PowaKaddy, has signed a new three-year agreement to continue as an Official Supplier of the Professional Golfers’ Association (PGA), cementing a successful relationship that dates back to 2009.
Signalling an increased level of investment to one of golf’s leading governing bodies, the latest partnership will see PowaKaddy supporting the PGA at all levels of the game with its world-class range of electric trolleys, cart bags, batteries and accessories. After one of the brand’s most successful years in its history – which saw trolley sales increase by more than 40% – PowaKaddy has upped its financial backing to the growing family of PGA Professionals to help them deliver an even better experience for their customers.
Following the launch of its stunning 2016 range of Freeway trolleys – showcased in an impressive new hi-tech video available to stockists now – PowaKaddy has also put extra resource behind its increasingly-popular rental scheme. Working closer with PGA Professionals than ever before, the brand is set to back hundreds of golf clubs with the type of reliable, high-performance rental fleets that helped several businesses generate up to £15k in revenue over the course of just six months in 2015. This success has already led to the likes of Gleneagles in Scotland and Fleetwood Golf Club near Blackpool putting PowaKaddy rental fleets into play for 2016.
“We’re absolutely delighted to extend our excellent partnership with the PGA and look forward to working with them to help grow the game at all levels over the next three years,” said PowaKaddy Chairman John deGraft-Johnson. “We pride ourselves on improving performance and making the game more enjoyable and accessible for golfers – key factors for PGA Professionals when delivering the very best in service for their customers.
“Since we started our relationship back in in 2009, we’ve really benefited from the PGA’s extensive membership and branded venues across the world, and the chance to continue working with both current and next generation PGA Professionals to promote the performance and health benefits of PowaKaddy products represents a brilliant opportunity for the brand,” added deGraft-Johnson.
The PGA’s deputy chief executive, Robert Maxfield, said: “PowaKaddy has been a valued member of the PGA Official Supplier programme since 2009 and The PGA is delighted they have extended this partnership for a further three years.
“We look forward to continuing to work closely with PowaKaddy at our PGA branded facilities while they continue to also enjoy bringing many commercial benefits to PGA Members and across the sport in general by making the game more enjoyable for all.”
Each new PowaKaddy Freeway model for 2016 boasts the very best in engineering, design and battery systems – the latter boosted by Lithium technology that delivers 20% more staying power on the course. PGA Professionals can also offer customers the thinnest 18-hole Lithium battery on the market, just one reason why Lithium has overtaken lead-acid as PowaKaddy’s best-selling battery. The spectacular trolley line for this year is led by the flagship FW7S with calorie counter and new 3.5” full colour widescreen, while the introduction of the TOUCH® model is set to offer one of the most intelligent technologies ever seen in the electric trolley industry.
PowaKaddy will also be supporting PGA Professionals with its most extensive marketing campaign to date. The brand is undertaking a forward-thinking, multi-platform PR & advertising campaign that’s set to expose PowaKaddy to millions of golfers – whether that’s through print, digital or social media. In store, a classy but eye-catching Point of Sale brings the range to life through new plinths, standees, brochures and posters. A significant investment has also been made on new hi-tech videos which highlight the key selling points and features of the latest range.