ProLink’s industry-leading GPS system will be installed at the K Club’s Palmer and Smurfit courses by its European distributor, Elumina.
“Elumina and ProLink are the perfect partners to carry out our mission of being one of the world’s premier golf destinations,” says John McHenry, director of golf at the K Club. “The rich graphics, robust features and on-screen advertising initiatives make it the natural choice as the K Club’s GPS system. Our golfers will benefit from the precise yardages and hole descriptions while the club will achieve greater efficiency in all golfing operations. The stylish ProLink monitors fit seamlessly with our golf car fleet and provide a look and feel consistent with the club’s high-end aesthetic.”
“Elumina and ProLink are honoured to have been selected over the nearest competitors to provide this state-of-the-art GPS system to the K Club, one of the world’s elite golf destinations,” says Angela Catlin, marketing director for the Elumina Group. “This partnership greatly enhances Elumina’s and ProLink’s position as the standard-bearer of quality, reliability and customer service in the GPS industry.”
One of the fastest growing businesses in the international golf industry, with offices in the UK, Spain and France, Elumina is building the ProLink brand across Europe (and the Middle East and Asia). In September 2005, ProLink and Elumina were officially endorsed as the “Official GPS of The PGAs of Europe” and Elumina has installed the ProLink system at Valderrama, Alicante, and La Sella golf clubs in Spain, Terre Blanche and Les Bordes in France, and Brocket Hall, Kilworth Springs and Whittlebury Park in England.
With its own in-house engineering, mapping, technical services and financing and advertising options, Elumina is positioned to grow installations of ProLink GPS systems at public, private and resort courses in a wide variety of countries and economic environments. The company’s leasing arm – Elumina Finanzia – provides courses with a flexible, accessible financing mechanism for purchasing golf cart fleets custom equipped with ProLink GPS systems.
In 2005, Elumina pioneered a successful multi-national advertising program – GP Ads – that enables courses to offset the cost of, and even profit from, the installation of ProLink GPS. The system is fully administered by Elumina and its advertising partners, and courses are paid monthly on total rounds played and average price-per-round. The financing and advertising programs provide a complete, turn-key marketing solution capable of funding capital projects, equipment purchases and other on- and off-course programs. GP Ads’ client base includes government organizations, blue chip companies and high-end luxury good distributors.
Elumina Group www.eluminaiberica.com
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