ProQuip Pro-Flex wins ‘Waterproof of the Year’ at Foremost Awards
Story published at 13:15, Friday, November 18th, 2016
Page last updated at 11:17 am, Saturday, November 19th, 2016
ProQuip Golf, the world’s leading innovator of lightweight golf weatherwear, is celebrating after its Pro-Flex rain suit was named ‘Waterproof Model of the Year’ at the Foremost Golf Industry Awards 2016.
Foremost Golf, the UK’s largest retail buying group for golf professionals, holds its annual awards to recognise the excellence of companies supplying its membership of 1,000 plus golf retailers.
Foremost members around the country voted ProQuip’s Pro-Flex rain suit as ‘Waterproof Model of the Year,’ beating off competition from several leading outerwear brands.
Russell Brooks, general manager of ProQuip Golf, said: “This award is an outstanding seal of approval for ProQuip’s innovation in design and technology, and, recognition of our commitment to producing the best weatherwear specifically for golf.
Foremost Golf is at the forefront of golf retailing in the UK and we are delighted that our products are performing well for both its members and their customers.”
The ProQuip Pro-Flex rain suit is manufactured using a premium waterproof fabric and flex technology for a four-way stretch and unrivalled freedom of movement.
The suit’s styling and technical features are inspired by ProQuip’s design and development work while Preferred Supplier of weatherwear to Paul McGinley’s victorious Ryder Cup Team from Gleneagles in 2014.
Chris Glenday, Approved Supplier Manager at Foremost Golf, said, “In a highly competitive category, Pro-Flex received an overwhelming proportion of the votes from our members. This is testament both to the high performance of the ProQuip design and to the exclusivity of the product and the associated benefits it delivers to our members’ businesses.
As an Elite Marketing Programme (EMP) supplier to the group, ProQuip stockists have enjoyed significant Pro-Flex sales thanks to comprehensive marketing support.”
“With content promoted in their EMP digital newsletter and website, and in-store point of sale available to create a fully merchandised Pro-Flex display, our members were armed with a strong retail proposition for their customers,” added Glenday.
ProQuip Pro-Flex is an exclusive line of golf waterproofs, windproofs, lined water repellent sweaters and accessories including beanie hats, mittens and umbrellas.
The award winning Pro-Flex waterproof suit carries a three-year waterproof guarantee and is available from Foremost Golf stores and online at www.foremostgolf.com
ProQuip Golf www.proquipgolf.com