ProQuip to supply ‘exclusive weatherwear line’ to Foremost Golf
Story published at 13:57, Friday, March 6th, 2015
ProQuip Golf, the world’s leading innovator of lightweight golf weatherwear, has been selected to supply an exclusive line outerwear range to members of Foremost Golf, the UK’s largest golf retail buying group.
The product range, called ProQuip Pro-Flex, includes a waterproof suit, soft-shell wind top, lined water repellent sweater, waterproof bucket hat, Merino wool beanie, mittens and a premium quality umbrella.
The range is designed to deliver the highest margin returns to Foremost Golf member businesses.
It will only be available to golf professionals belonging to the Foremost group – which accounts for 25 per cent of all golf sales in the UK.
The new partnership caps a highly successful run for the Langholm-based company. Last September, ProQuip was the Preferred Supplier of weatherwear to The 2014 European Ryder Cup Team at Gleneagles.
As well as designing the team’s white, gold and European blue rain suit, ProQuip supplied around 12,000 garments to marshalls, volunteers, event staff, corporate partners and employees of Ryder Cup Travel Services.
Russell Brooks, general manager of ProQuip Golf, said: “2014 was one of the best years on record for ProQuip Golf. Our involvement as a Preferred Supplier to The European Ryder Cup Team showcased our team rain suit to a huge worldwide TV audience and delivered outstanding sales in the official merchandise pavilion and online at www.rydercup.com.
To follow this up with a landmark contract win with Foremost Golf is a perfect start to 2015. We look forward to delivering great margin and first class service to Foremost retailers.”
The ProQuip Pro-Flex range styling is also directly inspired by the design of The 2014 European Ryder Cup Team rain suits worn by Paul McGinley’s winning side at Gleneagles last September – providing a compelling proposition to consumers through Foremost’s online promotions and point of sale marketing support for retailers.
ProQuip recently demonstrated its commitment to working with Foremost Golf by joining its EMP (Elite Marketing Programme) group of suppliers.
The exclusive range success is a major coup for the Scottish company as it outperformed several leading golf apparel and equipment manufacturers in an open tender process.
Andy Martin, company director of Foremost Golf, said: “The outerwear exclusive line has always been one of the most popular with our members and it was important to make the right selection.
We were impressed by the attention to detail of the proposal put forward by the ProQuip team and also the quality of the product on offer. We are sure the Pro-Flex range will generate high margin returns for our members come Autumn.”
ProQuip is best known for manufacturing the lightest, quietest and softest waterproof fabrics on the golf market.
Its performance golf clothing collections are distributed in the UK, Europe, U.S.A, Canada, Australia and New Zealand.