Scottish Store Opening Success for Direct Golf UK
Page last updated at 12:29 am, Friday, January 27th, 2012
Direct Golf UK, the leading multi-channel golf retailer, officially opened its doors for the first time to the Scottish public following the successful ‘soft launch opening’ of their new stores in Dundee and Edinburgh.
The new stores opened for business on January 14th in Edinburgh and 21st in Dundee providing Scottish Golfers with the first opportunity to experience Direct Golf UK’s mix of huge stocks, world class customer service allied with the best prices in the UK.
Neil Bell, Managing Director, commented: “The number of customers through the door has been phenomenal. What a delight to look after so many customers and provide them the Direct Golf experience for the first time.”
The impressive 5,500 sq foot high-streetEdinburghstore and 4,000 sq footDundeestore both boast start-of-the-art Global Play golf simulators giving local golfers the ability to demo all the latest equipment from all the biggest brands on-site and benefit from Direct Golf’s full custom-fitting service offered by its PGA Professional staff. With indoor putting greens, specialist clothing sections and full demo facilities, the new superstores are perfectly equipped to epitomise Direct Golf UK’s ‘total customer satisfaction’ pledge.
“What a fantastic opening weekend. I was told the Scottish love their golf and it couldn’t have been more true. Customers queuing at the door at 9am was a sign of a very busy day and it was. It was great to see so many of our loyal customers that had shopped on our website, in our first ever Scottish store” said Store Manager Chris Targett.
Since acquiring the stores from Scottish Golf Centre, Direct GolfUKwasted little time in modernising the stores and dramatically increasing the amount of stock both stores carried to ensure they met with the company’s philosophy of providing the widest selection of golf equipment from all the latest brands.
“We did very little to market the new store openings as both will have grand openings on the 24th/25th March with some great offers and Scottish Ryder Cup Legend Sam Torrance OBE appearing in both stores. So it’s a great start and we’re looking forward to making a real impact inScotland” addedBell.
Established in 1991 by British PGA Professional John Andrew, Direct GolfUKremains 100% privately owned by its founder. Now Chairman, John Andrew has taken the business from one store in Huddersfield to 20 stores across theUK, with over 250 staff including 50 PGA Professionals, a 75,000 sq ft warehouse and the largest, most responsiveness, database of golfers to become the leading multi-channel golf retailer in Europe andBritain’s number 1 discount golf retailer.
Direct Golf UK www.direct-golf.co.uk/stores