Sotic partners with Ladies European Tour
Story published at 16:07, Wednesday, March 25th, 2015
Digital sports agency Sotic has added a first golf client to its roster with the news that it is to support the Ladies European Tour this season.
The 2015 LET season, which got underway in February, will see more than 20 tournaments played across 18 different countries before coming to a thrilling climax with the Omega Dubai Ladies Masters in the UAE in December.
With the LET website having recently undergone a redesign, Sotic’s work will initially focus on further developing the technical platform.
‘We are delighted to partner up with the Ladies European Tour” commented Sotic’s Director of Technology, Leo Mindel.
“With 2015 being a Solheim Cup year and golf returning to the Olympics in 2016, women’s golf is going to be very much to the forefront and the LET want to ensure that they are perfectly placed to take advantage of this delivering not just news and views from tournaments but also new and exciting features to fans and stakeholders”
Steve Ryan, Digital Marketing Manager at the Ladies European Tour said: “We were aware of Sotic’s reputation within the sports digital market and are delighted to be working with them. We want to deliver an exceptional experience to all our website visitors and look at new and innovative opportunities to engage with them – key to that is the platform technology and I’m confident that Sotic will be able to help us really capitalise on this important period for ladies golf.”
Ladies European Tour www.ladieseuropeantour.com