Sports Impact, the independent sports marketing agency that represents several leading golfing brands, is marking the tenth anniversary of its association with top golf apparel brand Galvin Green this summer.
Since being invited in 2004 to change perceptions about the brand being ‘too expensive’ for the average golfer in the UK and Ireland, Sports Impact has helped to lift Galvin Green’s share of the outerwear market in these countries from 6% to 47%* and establish the Swedish brand as one of the most successful in the sport with its premium range of high-performance golf clothing.
“It’s true to say that Sports Impact has made a significant contribution to the strength of the brand’s image and its sustained level of sales in Europe’s most fiercely-competitive golf market over the past decade,” said Mike Johnson-Hill, Managing Director of Galvin Green (UK & Ireland) Ltd.
This year, the agency introduced the brand’s innovative App and Lookbook product catalogue across a variety of different advertising platforms and drove additional traffic to its new-look website. It has also generated the highest level of specialist golf media coverage that Galvin Green has ever enjoyed, with major features on its premium-priced WINDSTOPPER® and GORE-TEX® ranges.
“No agency could wish for a better client than Galvin Green, with its focus on product quality and investment in new technology,” said John Collard, CEO at Sports Impact. “We’ve been very fortunate to work with the brand for so long and convince so many golfers that its products represent true value for money.”
In addition to Galvin Green, Sports Impact has also worked on behalf of several other leading golfing brands and events during the last ten years, including Wilson Golf, Motocaddy, Bridgestone Golf, Sun Mountain, ClubstoHire, The Seve Trophy and The Belfry.
“The agency has also grown alongside Galvin Green over the past decade and our association with the brand has undoubtedly helped us attract some of the best-known brands in golf whom we are proud to represent,” added Collard.
Sports Impact has also worked in a number of other sports during that time, such as tennis, cricket, rugby, football, skiing and rowing, where it promoted the Oxford vs Cambridge University Boat Race between 2006 and 2011.
For further information about the agency, visit the new-look website at www.sports-impact.com
* Source: Golf Datatech 2014