Strong Q1 Performance for Taylormade Golf Europe
Story published at 13:32, Friday, May 15th, 2015
TaylorMade Golf Company, renowned for innovations in performance-enhancing golf equipment, today announced it was the #1 selling* Metalwood brand in Q1 2015 in Europe, combining the countries of the UK, Germany, France and Sweden.
TaylorMade launched both its R15 and AeroBurner family of metalwoods at the start of 2015, leading the way in innovation, utilising breakthrough technologies such as Inverted Cone Technology, Thick-Thin Wall Castings, Movable Weights and Low-Forward Centre of Gravity in the R15, and an ‘Aero hosel’, raised centre crown and rounded toe section in the AeroBurner metalwoods. According to a recent consumer purchase behaviour study conducted by independent research company Golfdatatech, TaylorMade continued to be recognised as the leading brand for ‘Innovation and Technology’**, which reaffirms TaylorMade’s mission – ‘Create the Best Performing Golf Products in the World’.
The brands’ metalwood success has continued on Tour, with the revolutionary R15 Driver quickly emerging dominant, claiming the No.1 Driver Model*** in its first week on the European Tour at the Abu Dhabi HSBC Championship and has since continued to remain in the top spot. The products performance has also been reaffirmed with multiple Tour Professional wins using both R15 and AeroBurner products worldwide.
In addition to the Q1 results, TaylorMade’s metalwoods have earned numerous accolades across industry awards in Europe, from ‘GOLD AWARDS’ for the R15 Driver to ‘BEST ON TEST – DISTANCE’ for AeroBurner.
One judge said “R15 encompasses the best technologies from 15 years of innovation so it’s no wonder the R15 tops the lot”.
In the much coveted Golf Digest’s Hotlist, the R15 made history again – the only Driver to earn 20 out of 20 stars, with five stars in the categories of: Performance, Innovation, Look/Sound/Feel and Demand. This marks the second consecutive year for TaylorMade Golf to earn 20 out of 20 for a driver model in Golf Digest’s 2015 Hotlist.
These results mark a strong start to 2015 for TaylorMade Golf, and on this, David Silvers – MD, TaylorMade-adidas Golf EMEA commented: “At TaylorMade we are committed to innovation to drive the best in product performance. Our results for Q1 are great validation that golfers at every level, from the Professional Tours to the club player, recognise that TaylorMade is the brand best positioned to help them maximise their game”.
* Source: Golfdatatech for the UK, Germany & Sweden and Sports Marketing Surveys Inc. for France. Units and sales value retail sell through, on/off course combined channels, period 1/1/15 – 31/3/15.
**‘Golf Products Attitudes and Usage’ survey conducted by Golfdatatech in the UK during January 2015
TaylorMade Golf www.taylormadegolf.com