Textron wins new Iseki franchise
Story published at 0:01, Thursday, December 13th, 2001
Textron Golf, Turf & Specialty Products has been appointed as the distributor for Iseki compact and mid range tractors for the Middle East and South Africa. Before this extension to their territory, they held the franchise for the UK only.
The Iseki range is an ideal workhorse for numerous applications on golf courses and for general duties with local authorities, groundsmen, landscaping contractors, estate managers, farmers, smallholders and the leisure industry.
Glynn Patrick, Sales Director at the international turf maintenance equipment manufacturer and distributor said, “This extension to our territory is a direct result of the success of our sales and marketing strategy for the brand here in the UK. We were awarded the franchise over three years and in the intervening period have brought some welcome stability to the brand.
“We have a significant distribution chain, both in the Middle East and South Africa, which will be able to offer the same level of customer service and support to Iseki as they have achieved with the Jacobsen, Ransomes, Cushman and Ryan brands. We are looking for further penetration in the turf maintenance market with this territory extension.”