TGI Golf Puts Partners in Control with New Marketing System
Story published at 12:06, Friday, July 29th, 2016
The TGI Golf Partnership – golf’s leading retail services group – has launched a new marketing service, giving its Partners the opportunity to produce high quality marketing material for free.
The group’s 480 Partners, spread across the UK & Ireland, can now log on to a digital platform – MyMarketing HUB – which allows PGA Professionals to utilise high quality, personalised digital and print marketing material.
Developed alongside one of the world’s leading brand and marketing control developers, ROI360, the new system allows retailers to print posters at home, in the shop, or send the files to a professional printing company to ensure a super high quality finish.
Scott Connor, PGA Professional at Wilpshire Golf Club, Lancs, has been a keen user of the system since its launch in early June.
He said: “The new system has been a tremendous help to me and my business, saving me time and allowing me to promote many different products and services in a simple, consistent and professional manner.
“The templates available are all professionally designed and cover the right target areas that we as retailers need to promote.
“It has helped me to cut down the time I spend putting together promotional material, allowing me to concentrate on other aspects of the business.”
Utilising MyMarketing HUB Scott has been able to boost his trolley rental, club fitting and club repair business by simply promoting these services in a professional manner around the club.
As well as allowing retailers to print out posters MyMarketing HUB can also produce eye-catching banners for social media and digital communications, another area where TGI Golf assists its Partners through an enewsletter programme.
Pauline Dale, TGI Golf Marketing Manager, said: “We have worked very closely with ROI360 to develop this new system, which is also used by some of the world’s leading brands such as Harrods, Sainsbury’s and Coca-Cola.
“The tool gives our Partners a new edge in promoting their business, products and services, with professional, personalised and high quality digital and print material available at the touch of a button or two.
“We invested a great deal of time speaking to our Partners, listening to their needs and ensuring we found a suitable solution to help them and their businesses.”
TGI Golf Partnership www.tgigolf.com.