Titleist Invests In Golfers’ Experiences Through New Trial Campaign
Story published at 17:05, Thursday, February 12th, 2015
Page last updated at 1:10 am, Friday, February 13th, 2015
Titleist is providing the opportunity for golfers of all abilities to experience the advanced performance of Titleist golf clubs at one of the many trial events to be held at venues across the UK over the coming months. As part of the new ‘Trial Titleist’ campaign, Titleist has employed four dedicated Titleist Trial Representatives, who will be conducting events at golf clubs and driving ranges, where golfers will be able to trial the latest innovative line of products from Titleist. Over 350 Trial events will be taking place over the next five months, starting on the 23rd February, and running through to the end of June, giving all golfers the chance to find a venue in their local area.
Richard Temple, Titleist Golf Club Product and Fitting Manager, explains the concept of the campaign: “The Trial Titleist events have been set-up to provide golfers of all abilities with the opportunity to experience first-hand, the performance benefits of our metals, irons and wedges. It provides a great opportunity for us to showcase the impressive range of products that we have on offer at Titleist and underline how they can benefit golfers of all abilities and swing speeds. They expand upon our strong programme of fitting and education events, which in total, results in over 1,000 events taking place throughout the year, including fitting days, Vokey experience days, Scotty Cameron experience days, and golf ball education events. To ensure that these events are conducted properly, we have invested in a new team of Trial Titleist Representatives, who will make for great additions to our talented team of fitting technicians and sales managers across the UK.”
The four new Trial Representatives will dedicate their time to delivering the ‘Trial Titleist’ campaign across various regions of the UK: David Guthrie will cover Scotland & North West England; William Harvey will cover Central and North East England; Lewis White will cover South East England; and Ben Hiscock will cover South West England and Wales. They provide valuable support to the impressive Titleist fitting network and will be on hand at each event to provide advice and expertise as required.
At each Trial event, golfers will be able to experience the recently launched 915 line of drivers, fairways and hybrids which provide distance without compromise. Titleist 915 metals can provide benefits for serious golfers of all swing speeds with maximum distance from a combination of high speed and low spin, while maintaining a high MOI for exceptional forgiveness. In the 714 family of irons, golfers will find a line of high performance models to suit the needs of every player; from the flight, forgiveness and feel of the AP1 and AP2, to the shot control and workability of the CB and MB. In addition, golfers will also be able to experience the short game performance of Vokey Design SM5 wedges, the best performing and most played wedges across every level of the game, with an extensive range of bounce and grind options to suit every player.
Chris Beaumont, Titleist Golf Club Marketing and Interactive Manager, outlines how golfers can get involved and engage with the Trial Titleist campaign: “In order for all golfers to get fitted into the right clubs for their game, we need to give them all the ability to first trial the products. This campaign provides that opportunity for golfers, accompanying our extensive schedule of Fitting Days, and network of Fitting and Trial Accounts. In order to find an event or a facility taking part, golfers can simply go to our website to find out more details.
“Consumer engagement will be a big part of this initiative. We will be looking to encourage golfers and trade partners to engage through our Team Titleist community and various social media channels, utilising the #TrialTitleist tagline to let us know about their experiences” continued Beaumont. “We are looking to connect with golfers at all levels of the game, from beginners trialing our products for the first time, through to our Brand Ambassadors on worldwide tours who might be putting new Titleist clubs into play.”
To locate their nearest event, golfers should visit the Trial Titleist pages on www.Titleist.co.uk and sign up to Team Titleist for exclusive content and competitions throughout the year.