Nike Golf is introducing new innovative technology called the Power Transfer Layer Technology to its successful ONE Ball series. Nike’s Power Transfer Layer Technology promotes increased distance in metal woods, long irons and off-centre hits.
Tiger Woods, the number one player in the world, put the new Nike Golf technology to test last week at the Target World Challenge by playing with the Nike ONE Platinum ball and cruised to a seven-shot victory at the Sherwood Country Club.
“With the new power transfer layer, you do hit the ball a little further. It compresses better,” said Tiger Woods. “The thing that I like about it is that you do hit the ball further but you don’t give up the workability of the golf ball. You can still curve it. You can still change trajectories just as easy as before. The only difference is that now you’re hitting it further, which is the beauty of it. You can still have the control you had before but with more distance.”
The new Nike Power Transfer Layer technology, with its thick advanced polymer located inside the mantle layer, increases ball speed and generates power and energy to ensure enhanced distance for a wider range of clubs in the bag. Both the Nike ONE Platinum and Nike ONE Black feature the Power Transfer Technology.
“We set out to create a golf ball that benefits the golfer at their fullest potential. In other words, a golf ball that promotes distance with more clubs in the bag – not just the driver,” said Rock Ishii, Nike Golf’s product development director for balls. “The Power Transfer Layer allows the natural power of a golfer’s swing to directly transfer at the moment of impact, improving ball speed and increasing distance. The better the transfer, the more power is generated.”
The new Nike ONE Platinum (SRP: £40.00, €60.00, SEK 550) and new Nike ONE Black (SRP: £40.00, €60.00, SEK 550) balls will be available at golf shops in February 2008.
Nike Golf www.nikegolfeurope.com