PGA European Tour Courses, Europe’s premier golf club network, has announced expansion plans that could see 15 new venues being added to the Group over the next five years.
PGA ETC, which currently owns three flagship international golf venues, including Quinta do Lago, Portugal, and licenses its brand to six others, together with one management contract, aims to build a network of 25 championship golf venues across 15 European countries.
The announcement coincides with the launch of PGA ETC’s upgraded website – www.pgaetc.com – featuring an online tee time booking facility for golfers, plus the publication of a new brochure for courses interested in becoming a Member Venue.
David MacLaren, chief executive of PGA ETC, said,: “This is an exciting time for PGA European Tour Courses as we embark on a new period of growth. We will be adding more quality Member Venues to the Group by developing our own courses and carefully selecting new and established championship golf venues for licensing agreements. We will also be expanding our consultancy activities, offering specialist advice on how to successfully manage a championship golf venue business.”
The PGA ETC Group currently owns professional tournament hosts Quinta do Lago (Portugal), PGA Golf de Catalunya (Spain), and Kungsà¤ngen Golf Club (Sweden), and licenses its brand to Golf & Country Club Fleesensee (Germany), Mauritzberg Golf and Country Club (Sweden, due to open in 2008), Linna Golf (Finland), Miklagard Golf (Norway), Estonian Golf & Country Club (Estonia) and the new, Paul McGinley designed Macreddin Golf Club (Ireland), due to open next year.
The Group also has a consultancy agreement with Paramount Shrigley Hall in Cheshire, England, providing a range of golf-related operational, sales and marketing expertise and overseeing a programme of substantial course improvements.
“There are significant benefits associated with being a Member Venue of the PGA ETC Group,” continued David MacLaren. “All courses in the Group have testified to the PGA ETC branding generating increased levels of membership and green fees, with individual club members being given reciprocal playing rights and preferential access to any of the courses at the nominal rate of just €25 per green fee per member. Member Venues also benefit from group supplier concessions, golf venue business management, real estate development and expert retained consultants.”
To order a copy of the new PGA ETC brochure for golf clubs, please contact David MacLaren by e-mail david.maclaren@pgaetc.com or visit the new website www.pgaetc.com
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