Fairmont St Andrews unveils a new flexible membership option
Story published at 12:49, Tuesday, April 19th, 2016
Managed by Troon®, the leader in upscale golf course management, development and marketing, Fairmont St Andrews has created this new approach so that golfers can now decide on each and every element of their golf membership to control their time at the venue.
With a two-month booking window and online portal with a personalised account, free junior membership, spa passes and special member guest rates, there is tremendous flexibility in this new scheme, which offers ten, twenty and thirty round bundles.
Having already elevated the traditional society or corporate golf day event for 2016, Fairmont St Andrews has now set its sights on golf club memberships. Up until now, it has not been possible to become a member at Fairmont St. Andrews, but this is set to change with prospective users able to create a benefits package to suit their individual needs. In simple terms, ‘it’s your game, your time, your choice’.
“We’ve looked hard at why fewer golfers are joining clubs in Scotland and quickly realised that a lack of flexibility was a key fundamental missing from many local options,” commented Amy Yeates, Director of Golf. “As a more modern venue, we’re able to challenge the norms of the more traditional membership approach. Under our scheme, each member has access to control their time at the club, playing from the tees they choose at a time to suit their lifestyle. We’re getting all of the family involved with our junior and youth memberships too. It’s all about giving golfers the flexibility to facilitate their hobby in a way to suit them not us.”
The membership benefits extend to the Hotel, with a 25% discount off all food and beverage purchases in Fairmont St Andrews’ extensive dining options, including the St Andrews Bar & Grill. Members can also relax with their friends and family in the luxury Spa, benefiting from four free guest passes.
For more information on the new range of membership packages, visit: http://www.standrewsbay.com/golf/membership.aspx
Troon Golf www.troongolf.eu