Muscat Hills driven by proactive customer service
Story published at 1:13, Thursday, November 29th, 2012
Muscat Hills Golf & Country Club, Oman, has underlined its commitment to proactive, five-star customer service by investing in a new fleet of Club Car golf cars featuring the latest interactive technology.
The Braemar Golf managed venue, the first grass course to have been built in the Sultanate, is purchasing a fleet of 75 Club Car vehicles fitted with the state-of-the-art Visage GPS mobile golf information system from Club Car’s main distributor and partner in the Middle East, Hydroturf International LLC.
“Unlike the majority of European courses, in the Middle East clubs are expected to have a fleet of golf cars at the disposal of their customers,” said Mike Braidwood of Braemar Golf.
“We didn’t just want a car that would get customers from a to b. We wanted a system that would provide the best in customer service and ensure a memorable experience for each visitor.
“However, given the rugged terrain of Muscat Hills, we also needed to invest in vehicles that would ensure the safety of our guests and members and their enjoyment of our course.
“Club Car and its Visage GPS mobile golf information system was an obvious choice here. The technology enables us to control both the speed at which the cars are being driven on the steep slopes, but also the exact areas where the vehicles can go.”
Mike Braidwood continued: “From an operator’s perspective, the technology is an absolute necessity. Visage informs us of every car’s condition, tracks each vehicle’s precise position and alerts us to any problems that might impact a customer’s enjoyment and, of course, safety.
“The systems allows for proactive customer service – we are able to better communicate with our golfers, sending them messages to the onboard computer to notify them of no-go zones and dangerous areas, let them know if they need to pick up their pace of play and even pass on messages from the clubhouse.
“In the exception that a car has been sent out without enough charge, we are able to act and deliver a fully-charge vehicle to the golfers, avoiding any complaints and providing the service that is ultimately expected from a world-class golf course.
The 72-par, 18-hole golf course, designed by Paul Thomas of David Thomas and Associates, is framed by sea views and a stunning backdrop of the Al Hajar Mountains. Weaving through three dramatic wadis, Muscat Hills Golf offers a challenging terrain with steep slopes and undulating fairways.
“As you can expect, the golf cars are heavily used at Muscat Hills,” added Mike Braidwood. “However, with Visage, the fleet is rotated regularly to ensure that all vehicles are used equally, avoiding any one car depreciating faster than the others.
“We are delighted with our investment in Club Car and are very impressed with the performance, durability and easy maintenance of our new fleet, that we eagerly anticipate the arrival of the rest of the vehicles to increase our service offering and continue to deliver above our customers’ expectations.”