FootGolf – It Works For Mission Hills
Story published at 11:25, Monday, September 7th, 2015
Page last updated at 11:26 am, Monday, September 7th, 2015
The world’s largest golf resort, the Mission Hills Group of China, opens up its wide, accommodating arms to embrace ‘FootGolf’. The 2015 Asia Pacific Golf Summit has invited Tenniel Chu, vice-chairman of the Mission Hills Group and the man spearheading the promotion of FootGolf in China, to present his vision of the ‘new business model’. The Summit takes place at Orchid Country Club, Singapore, 14 – 15 October 2015
Mike Sebastian, chief executive officer of APGG, the owner and producer of the Summit, said: “Footgolf is growing fast. We understand that in the United States alone, Footgolf courses have surged from about 30 in 2013 to well over 300 this year.
“Its growth cannot be ignored and that’s why the 2015 Asia Pacific Golf Summit (APGS 2015) has invited the prime moving force behind the growth of the game in China to speak about FootGolf.
“Tenniel Chu, vice-chairman of the Mission Hills Group, the man spear-heading the promotion of FootGolf in China views the hybrid as a new business model. If one is to interpret his statement, Mission Hills is focused on growing FootGolf as a serious business and if the group has allocated the use of the Nicklaus course at its Shenzhen facility in China for FootGolf, it becomes very apparent that bucks are being put behind this business initiative.”
“FootGolf has proved to be hugely popular with footballers. China has 26 million footballers and 300 million football spectators and fans, the most of any country in the world. It catches such a large demographic, so it is just a question of waiting for the right time to get involved with it,” said Chu.
“I knew it would take off with adults, but we started looking at how the sport could continue to grow and grow. And if you get youngsters involved you’re going to still be going and growing in 10, 20, 30 years’ time, and you’ll be continuing to build, develop and progress,” Chu added.
The rest of Asia is no different when it comes to football. It is without doubt the most popular game in virtually every Asian country and it makes good business sense for golf to tap into this massive, passionate market by promoting FootGolf.
“FootGolf has acquired a good and growing support base in China and based on current trends, it has a very good future in China – the potential for growth is huge,” declared Chu who is so bullish about the future of FootGolf in China that he is already planning on a team representing China and Hong Kong at the 2016 FootGolf World Cup in Argentina.
“Listen to ‘Mr. FootGolf Asia’ share his thoughts about how golf clubs in Asia can add FootGolf to grow their revenue base. If you have not registered to attend APGS 2015, now is the time to ACT. Registration is open and we have an exciting programme in store for you,” sums up Mike Sebastian.
On-line booking to attend APGS 2015 is now open at: https://secure.golfconference.org/event/asia-pacific-golf-summit-2015