Friday, 30th September, 2016

Golf Tourism – Asia’s Pot of Gold!

Story published at 10:48, Wednesday, June 17th, 2015


Golf Tourism Asia montageThe estimated size of the global golf tourism market is said to range anywhere between US$16 to US$18 billion annually. This definitely qualifies as a huge ‘pot of gold!’

So, what do the numbers do for golf in Asia in general and Southeast Asia in particular? The organisers of the 2015 Asia Pacific Golf Summit say, “We think a lot …. a darn lot!

“Asia is said to account for between US$2 to US$4 billion in golf tourism dollars. Do we hear a sigh of astonishment and total disbelief? Well, it’s time for golf course owners and operators particularly in Southeast Asia to sit up and pay some serious attention.

“There’s gold in ‘them thar golf courses’ and it’s waiting for you.”

Golf Tourism in Southeast Asia will be one of the key discussion topics at the 2015 Asia Pacific Golf Summit. In fact, it was at APGS 2007 when the spotlight was focused for the first time on golf tourism.

APGS will bring back the spotlight on golf tourism and it will sharpen the focus in what promises to be a major revenue generator for the golf club industry in the region.

A very high level panel of experts will be assembled to discuss how golf tourism stake-holders can help provide a ‘better golfing experience to international golf visitors’ so that they are enticed to keep coming back.

“It’s a no-brainer and every golf course owner, operator and general manager in the region should buy into this so that they can enjoy a piece of the revenue pie. It’s not rocket science – it’s just plain, good business logic!” said Mike Sebastian, chief executive officer of the Asia Pacific Golf Group, the owner and producer of APGS 2015 which will provide the platform to bring all stake-holders together, those in government and golf club operators and golf tourism promoters to work together to grow the sector.

“There’s full realization of the value of golf tourism and this in itself should be a powerful motivating factor to up the ante, get golf course owners to take pride in their product and service and put on a brilliant shine to transform the region into the best in the world,” declared Mark Siegel, managing director of GolfAsian, widely regarded as the key promoter of golf tourism in the region.

“If you are a serious stake-holder in golf and if you desire a larger slice of the golf tourism pie, come and be part of the total commitment and resolve to work in unison and grow golf tourism in Asia.”

On-line booking to attend APGS 2015 is now open at: https://secure.golfconference.org/event/asia-pacific-golf-summit-2015

Asia Pacific Golf Summit www.golfconference.org

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