Social Media and The Golf Club Industry
Story published at 7:16, Thursday, April 25th, 2013
Social media is fast becoming an increasingly important part of any business’s marketing and client base development platform. The perception of social media marketing has shifted quickly – no longer viewed as a trendy or passing fad, having a flexible and well-managed presence in each of the “big three” – Facebook, Twitter and Google+ – has become a must for any business seeking to secure a place in both the traditional and digital marketplace.
The golf club industry is no exception! What could once be accomplished by a traditional website now needs to be supplemented by a robust and responsive utilization of the tools social media offers. Navigating this strange, new world can be quite confusing at first. But don’t fret over it!
The 2013 Asia Pacific Golf Summit (APGS) slated to be staged in Jakarta, Indonesia on 5-7 November will be addressing this paradigm shift head on and will strive to bring the entire golf club industry in Asia up to speed on social media.
“According to the 2012 Social Media Marketing Industry Report, some 94% of all businesses with a marketing department used social media as part of their marketing platform and the same report claims that 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure,” said Mike Sebastian, chief executive officer of the Asia Pacific Golf Group, the owner and producer of APGS.
He continued, “There is a major change taking place in the way all of us interact with media and this change is also beginning to impact golf clubs and how their operate”.
To help unravel the power of social media for golf clubs, APGS has secured the services of Golf Marketing Services Limited (GMS) from London. The expert from GMS will be Adam Roberts who will be in Jakarta, Indonesia on 5-7 November to provide expert guidance to Asian golf clubs.
Roberts’ main area of expertise within GMS is in the digital field, maximising commercial opportunities for brands across web advertising, direct mail and now social media.
He has played a key role in growing the social media arm of GMS and is currently running a golf specific feed for Marriott Hotels in the UK, whilst heading the commercial division delivering campaigns on behalf of PING and other brands.
On the back of substantial business growth in the Social Media field, Roberts and GMS have set up SportSocial Ltd, a new business that offers specific social media consultancy and PR to sport brands outside the world of golf
The golf club industry in Asia needs to take note that almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance.
This speaking engagement is one module that no modern day golf club general manager can afford to miss. Act now and book your seat for APGS by registering at:
2013 Asia Pacific Golf Summit www.golfconference.org