Friday, 2nd December, 2016

Speakers announced for the European Golf Business Conference

Story published at 14:05, Friday, September 25th, 2015


One of the Netherlands leading golf facilities, The International, designed by Ian Woosnam

One of the Netherlands leading golf facilities, The International, designed by Ian Woosnam

The EGCOA have announced the first speakers in the line-up for this year’s 10th Anniversary European Golf Business Conference. The three-day event will be held in the EGCOA’S hometown of Amsterdam from 25-27th November.

The 2015 conference theme ‘’From VISION to Action’’ is shaped by the success of the ECGCOA’S VISION 2020 project, which has highlighted the need for change in the golf industry.

Lodewijk Klootwijk, EGCOA Director said: ‘This year in Amsterdam, the focus will be on taking action. We’re very excited to welcome some of Europe’s most forward thinking golf course owners, managers & knowledge leaders to the stage to share their game changing strategies.’

Here’s a taste of what to expect at the 10th Anniversary Conference:

‘The Why’ Taking a step back this year and helping delegates understand the ‘why’ of their customers is Dr. Roeland Dietvorst. With a background in biological and cognitive psychology and a PhD in Applied Neuroscience, Dietvorst will help you understand and predict how your customers respond to various marketing stimuli and products.

‘The How’ From the hosting of an international music festival on a golf course to crowd funding an entire golf development, the owners and managers that will be featured in the interactive ‘GOT VISION’ session will truly deliver inspiration & direction to drive additional revenues for your golf facility.

‘The What’ Understanding what are the current and future trends both in the European & US golf market, is key in guiding your plan of action. Jay Karen, the new CEO of National Golf Course Owners Association will join the stage for the first time at the conference to share the latest trends, opportunities and challenges facing the US golf market.

In addition to the leading line up of inspirational speakers the 10th anniversary event will celebrate in true Dutch fashion at one of the Netherlands leading golf facilities, The International. The Ian Woosnam designed championship course will hosts the 10-year anniversary dinner and awards ceremony along with the conference golf tournament.

To see the full conference line up and to register visit www.egcoaconference.eu

First release ‘Early Bird’ discounted registration closes on the 10th October.

European Golf Course Owners Association http://www.egcoa.eu

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