The “Millennial Challenge” – A Critical APGS 2016 Issue
Story published at 8:30, Friday, April 22nd, 2016
The golf industry as we know it today is pretty much the making of the “baby boomers” – a generation born just after the Second World War. This is the generation that helped grow the game of golf and it was the generation that basically kept the country club culture alive and kicking.
However, its best years are rapidly coming to an end and a whole new generation is coming into clear focus. This generation is the “millennials” – defined as those between the ages of 18 to 34. It is one of the largest generations in history and it is now moving into its prime spending years.
Millennials are poised to reshape the world’s economy; their unique experiences will change the ways we entertain and recreate, buy and sell, forcing companies to examine how they do business for decades to come. It is a generation that is projected to surpass the outsized Baby Boom generation as the largest living generation.
Millennials, Your Next Private Club Member – Keynote by Gabriel Aluisy
The market is changing and the change is seismic. This poses some serious challenges especially to the golf club industry. Up till now, its membership base has been made up of predominantly baby boomers who are becoming less active due to a number of factors, age being the greatest challenge. While clubs and club management are steadily becoming aware of the demographic shift, many are at a loss as to how to reach out to new demographics, especially millennials.
To help with this, the 2016 Asia Pacific Golf Summit aims to help the club management industry to better understand millennials and seek out the best ways to reach and engage with this very important segment of Asia’s population.
To start the education process, APGS 2016 has signed up Gabriel Aluisy, an internationally recognized expert on marketing to millennials. The Tampa-based expert is the founder of Shake Creative, a Florida based branding and design agency focused on helping private clubs and luxury lifestyle brands build revenue and connect with consumers. He is the author of the bestselling book, Moving Targets: Creating Engaging Brands in an On-Demand World and the host of Private Club Radio.
He has designed and developed marketing campaigns and brand collateral for over 1,000 companies including national franchises and brands. His work has won international awards, but more importantly, has generated millions of dollars of revenue for his clients. Gabriel has been featured on in Entrepreneur® and other leading publications and is a graduate of American University’s School of Communication.
The 2016 Asia Pacific Golf Summit will be staged in the Royal Thai city of Hua Hin. The venue for the event is the five-star Hyatt Regency Hotel in Hua Hin and the show dates are October 29-30. Delegate registration will be open on May 1st.
Asia Pacific Golf Summit www.golfconference.org