PGA Mission Accomplished
Story published at 17:37, Thursday, May 21st, 2015
The PGA has cemented its relationship with the world famous Mission Hills resort in China by agreeing to extend its branding license with the Donnguan based PGA Golf Academy.
It marks another significant step for The PGA as it continues to build its brand in the Far East.
The PGA Golf Academy at Donnguan is one of the best equipped in the country, staffed by a team of PGA Professionals, and complements the resort’s worldwide reputation for excellence.
Andy Kelly, Director of Academies at Mission Hills, welcomed the new agreement, saying: “We are pleased to continue the relationship between The PGA at the Mission Hills Golf Academy Donnguan which sees two iconic brands coming together to develop the game of golf in China.
“I can confidently say that there is no one else in China investing more time and resources to developing the game of golf than Mission Hills, we strive to lead by example and set milestones in the industry along the way.”
The agreement with Mission Hills reflects the PGA’s strategy to grow its brand in the growing Asian golf market and will further enhance the status of the increasing numbers of PGA members employed in the region.
China is the fastest growing nation in the world where it is reported that 20 million golfers are set to be playing the game in 20 years’ time. The agreement will help enhance the increasing number of opportunities which are expected to open up for PGA professionals whose skill and expertise will be in wide demand.
The PGA’s Matt Davies is based at Mission Hills overseeing international development and helping PGA pros establish and develop their careers with more than 40 already working in the country.
Guy Moran, The PGA’s head of property and development, met with Tenniel Chu, Vice Chairman of the Mission Hills Group to sign the agreement.
“The PGA has a fantastic relationship with Mission Hills and to have the PGA brand at such a world-renowned venue reflects our determination to help grow the game in China with PGA Professionals leading the way in bringing through the next generation of golfers and coaches,” he said.
“The Academy has superb facilities and we are delighted it will be carrying The PGA brand and helping further establish golf and job opportunities for our members in China.”
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