Syngenta partners with CMAE to ‘Unlock Golf’s True Potential’
Story published at 12:29, Friday, July 29th, 2016
Syngenta will continue to support golf club managers as part of a renewed two-year partnership with the Club Managers Association of Europe (CMAE).
Syngenta will share its golf industry initiatives and expertise with leading club managers across Europe as part of its wider strategic objective to ‘Unlock Golf’s True Potential’.
Focusing on course playability, operational productivity and golf business sustainability, Syngenta will work with club managers to communicate and introduce industry-leading initiatives including:
- Ultimate Fairways: improving turf quality while reducing labour and costs
- Water management: maintaining playability even under stress conditions
- Operation Pollinator: encouraging pollinating insects by creating wildflower areas
- love.golf: a unique female participation project based on market research and academic study.
Simon Elsworth, Syngenta Head of Turf & Landscape EAME, said: “The CMAE plays an important role in the professional development of golf club managers and the sharing of best practice.
“The CMAE’s approach is consistent with Syngenta’s objective to create thriving, successful golf club businesses and we look forward to continuing to work with the CMAE in a partnership that we believe positively advances the long-term sustainability of the golf industry.”
Syngenta invests in the golf industry from the ground up. From world-class scientific research and development of turf and sustainability solutions to ground-breaking participation initiatives, Syngenta is committed to its objective of ‘Unlocking Golf’s True Potential’.
Michael Braidwood, Director of Education at the CMAE, said: “Syngenta is a leader and a pioneer in the golf industry and we will be sharing its industry sustainability initiatives and solutions with our members via our communications and events.
“This will include Syngenta Golf Ambassador Carin Koch attending our BMI International Conference in London in October and sharing with us developments in the love.golf female golf coaching programme, which is being rolled out across the UK in 2016.”
Michael Braidwood added: “We greatly value Syngenta’s commitment to club managers and its recognition of the central role they play in the long-term success of the golf industry, and we look forward to working in partnership with Syngenta.”