Titleist and Golf Foundation aim to bring more young players into the game
Story published at 14:36, Tuesday, March 29th, 2016
Titleist, the #1 ball in golf, has renewed its highly supportive relationship with the Golf Foundation for the next year. The partnership plays a key role in the leading golf charity’s national ‘HSBC Golf Roots’ programme, which makes the benefits of golf available to any young person and helps them to ‘Start, Learn and Stay’ in the sport.
Titleist has been a long-term supporter of the Golf Foundation’s commitment to giving children and young people of different backgrounds and abilities the opportunity to enjoy golf in schools, the community and then through regular play at golf clubs and driving ranges.
For 2016, Titleist will provide golf balls (all bearing the HSBC Golf Roots logo) that will be used in major Golf Foundation promotional events and fundraising activities and also out in the field as the development team spreads the junior grass roots message at golf clubs up and down the country.
HSBC Golf Roots reaches 500,000 youngsters a year and HSBC Golf Roots Ambassadors include Titleist Pro V1x loyalist Lee Westwood, Solheim Cup winning Captain Alison Nicholas and former European Tour player and respected broadcaster Ken Brown.
Brendon Pyle, Chief Executive of the Golf Foundation, said: “We are really delighted that the team at Titleist has chosen to support us for another year. The company has a great understanding of the importance of encouraging the next generation of young players, who are the future of the sport and the golf industry. This backing for our promotional and operational work and the association with the name of Titleist, is a major boost for everyone at the Golf Foundation.
“Our team of enthusiastic regional officers is actively training more PGA professionals, teachers, volunteers and sports officers to create a player pathway for youngsters in the community to regular club golf. Here, through initiatives like our Junior Golf Passport, we are creating more golf club members in support of our national partners, and are working hard to retain these juniors in our clubs.”
Last year, 3,600 junior members were created in England by HSBC Golf Roots. Among the aims by 2018 are to encourage 50,000 youngsters through the gates of a golf club, ultimately creating 10,000 new regular players and 5,000 affiliated junior members. Brendon Pyle added: “I am sure that this great support from Titleist will only help us to reach this ambitious but achievable goal.”
Matthew Johnson, Titleist Brand Director, said: “Titleist is delighted to be supporting the Golf Foundation and their ‘Golf Roots’ initiative during 2016. We have a long, proud history and heritage as the #1 ball in golf; we see this as a great opportunity to help introduce children to the sport and educate these avid young golfers on the importance of the golf ball as a piece of equipment and how selecting the correct golf ball will help them to shoot lower scores. Furthermore, the performance benefits and reasons why the overwhelming majority of the world’s best players trust a Titleist golf ball are the exact same reasons as to why they should also play Titleist.”
Golf Foundation www.golf-foundation.org