Global Edition

Burhill Golf & Leisure on Course for GEO Certified™ Ecolabel

8.18am 9th December 2011 - Management Topics

Colin Mayes, Burhill CEO (left) and Kelli Jerome, GEO Director of Programme Management (centre) make the announcement at the European Golf Business Conference, supported by Lodewijk Klootwijk, CEO of the EGCOA © Pascale Vandewalle / www.golf-art.be

Burhill Golf  & Leisure, a leading golf course owner and operator in theUK, has become the world’s first multi-course owning business to enrol in the Golf Environment Organization’s (GEO) OnCourse Programme.

The OnCourse Programme will provide Burhill with a streamlined, practical on-line sustainability programme to help it save money, exceed member and customer expectations, set their courses apart and help protect the planet.

Colin Mayes, Burhill Golf & Leisure Chief Executive, announced the group’s commitment at the European Golf Course Owners Association (EGCOA) annual gathering of golf business leaders, in Marbella, Spainon 2nd December.

Speaking during the conference’s sustainability session, he said: “In recent years we have made a conscious effort to bring environmental stewardship and corporate responsibility into the heart of our business model. There is no doubt that sustainability is part and parcel of sound business management.

“We recognise that GEO’s excellent OnCourse programme will help our strategic and operational staff collaborate to build on actions and achievements to date and extend into new aspects of resource efficiency, community engagement and ecological enhancement. We look forward to seeing all of our facilities become GEO Certified in the months ahead.”

Burhill has already made significant changes to its operations through a group-wide Environmental Plan implemented in 2009, designed to enrich the environments of its courses and promote sound, sustainable management of its facilities.

Highlights of environmental work completed at Burhill venues include:

Hugh Knowles, Burhill Golf Operations Manager (left) and Rob Surgey, Senior Course Manager, survey heather regeneration at Burhill Golf Club.

Jonathan Smith, Chief Executive of GEO, added: “Burhill’s leadership – based on a public commitment towards credible and comprehensive sustainability – is a fantastic boost, to both the group, to GEO and to golf in general.

“In a time of rising energy and resource costs, the ever increasing consumer expectation and competition in the marketplace, Burhill will not only benefit from efficiency but also add value to its products and profile by embracing ethical and environmental issues.”

Jonathan Smith, continued: “This is another milestone for GEO and a great endorsement for a programme that has been carefully designed to work effectively for management groups and multiple course owners and individual clubs.”

Each Burhill Golf & Leisure site will now work through the on-line OnCourse programme to meet the GEO Certified ecolabel criteria. An accredited GEOSA verifier will visit all of the sites upon their application, evaluating performance, making recommendations to GEO and will leave each site with a continual improvement plan for the following three years.

GEO www.golfenvironment.org

Burhill Golf & Leisure www.burhillgolfandleisure.co.uk

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