KPMG releases Regional Golf Market Snapshot in Central and Eastern Europe
Story published at 23:54, Wednesday, October 19th, 2016
In KPMG’s latest study, “Regional Golf Market Snapshot” for the CEE region, KPMG provides an overview of the current supply and demand trends across these countries, offers a glance into several markets, and lends a future outlook for the game in the region. In an earlier study, golf’s leading architects considered Central & Eastern Europe (CEE) a “growth hot-spot,” especially in the context of stabilisation for the game in Europe.
For their latest research initiative, KPMG collected information from golf associations in 19 CEE countries. Their research demonstrated that the CEE golf market is relatively young and growing in terms of the number of golfers and golf courses in contrast to the broader European golf market. In CEE, every year since 1991, the region has experienced positive numbers in both supply (13% annually) and demand (11% annually). Overall, the general trend is growth: approximately 78% of the region’s golf associations indicated that their level of participation either stabilised or increased in 2015. 22% of CEE markets have, however, experienced some form of decline.
In this latest publication, KPMG further examined three different types of CEE golf markets: the golf stronghold (Czech Republic), an emerging sea-side destination (Bulgaria) and Europe’s untapped potential (Albania).
Andrea Sartori, Global Head of Sport, said: “Having provided a look into development trends in these respective markets, we can only reaffirm our contention that, indeed, golf is being recognised as an emerging sport and remains an attractive extra feature to resorts or residential communities. In terms of development, CEE is growing while other established European markets are rather stagnant.”
Together with other industry research materials, KPMG’s “Regional Golf Market Snapshot” for CEE is available for download on www.gol fbenchmark.com