BGL Golf has responded to a growing volume of web-traffic via mobile devices by launching 11 new optimised websites for each of its venues located across the country.
The UK’s leading golf course owner and operator has reported more than 52 per cent of the group’s web traffic now originates from mobile devices, which translates as an increase of more than 25 per cent in the last 12 months.
To provide an enhanced user experience, on all screens, BGL Golf has invested £50,000 in new sites for its 10 golf venues, plus a redesigned consumer facing group website.
The new BGL Golf websites feature innovative ‘responsive’ web design, which provides and optimal viewing experience for the reader by carefully crafting the layout of the website to respond to the size of device it is being displayed on. This allows text and images to be displayed in an appropriate size and reduces the need for panning, resizing and side scrolling.
In addition, an upgraded, ‘responsive’ online booking system enables users to easily reserve tee times or book fitness classes at BGL Golf’s two Horizones Health and Fitness Clubs, from mobile devices.
Colin Mayes, BGL chief executive, said: “Keeping up with and responding to online consumer trends is essential to delivering a positive online experience to our customers.”
The investment marks BGL Golf’s continued commitment to enhancing its digital customer engagement.
In January 2013, the company employed an online marketing executive with the primary focus of enhancing online customer engagement via social media. Consequently, BGL Golf’s online social audience has more than doubled in 12 months.
BGL Golf www.bglgolf.co.uk