Wednesday, 28th September, 2016

Cutting Edge Golf magazine “delighted” with industry response

Story published at 12:29, Friday, December 5th, 2014


00 cover.inddThe publisher of Cutting Edge Golf, the unique golf trade fashion magazine read by retailers and buyers, is delighted with the response to the first paper issue of the magazine in Europe, and is now targeting 2015 as its “major year” – with four more quarterly paper issues on the way.

Cutting Edge Golf has so far produced nine regular digital e-newsletters which, the trade magazine says, have been very well-received, and has just celebrated the launch of its first paper issue, an ‘iPad-sized’ (between A5 and A4) glossy publication of 148 pages, bursting with exciting stories concerning golf fashion and lifestyle, including profiles on cool players such as Suzann Pettersen and Rickie Fowler, and interviews with leading figures, including among others John Clark of PING, and Ryder Cup European team captain Paul McGinley.

Editor Ben Evans said: “We are delighted to have received some great feedback for Issue 1 from fashion brands and, importantly, our new readership. We now really want to build on a solid start and not rest on our laurels.

“Cutting Edge Golf is a new magazine with new thinking. It seeks to put golf fashion at the top of the golf business agenda to support retailers and fashion brands, informing its European readership of latest key developments, while we believe the quality of the publication creates a perfect platform for golf fashion labels to promote their products to exactly the right audience in exactly the right way.”

Evans said it was now full-steam ahead, including December and January issues of the e-newsletter and a second bumper issue of the paper magazine following the PGA Merchandise Show, which will be published in February (the Cutting Edge team will be present at the show). Three more paper editions will follow as the golf season develops throughout 2015, in tandem with the monthly e-newsletter catch-up service.

The Cutting Edge team doesn’t want any golf retailer or fashion buyer, distributor, PGA pro or brand representative to miss out on either the e-newsletter or the paper magazine. New readers can simply send their email and physical addresses to info@cuttingedgegolf.com to register for what is currently a free service.

Ben Evans added: “PGA professionals and golf shop managers in the UK and Europe have been telling us there is a great need for a magazine which actually focuses on fashion, rather than stuffing in golf fashion somewhere after all the articles about drivers, irons, balls, powered trolleys, instruction and golf courses, which can happen elsewhere!

“A core number of leading fashion brands supported this first issue with their brand marketing, taking a great leap of faith which I hope we have repaid through our effort to produce a strong publication which has been well-received. We will now be discussing further innovative promotional partnerships with existing and new customers up until and during the PGA Show in Orlando, and throughout 2015.

“The reaction to Issue 1 proves there is a thirst for new thinking in the sector, and we now look forward to working with some of the industry’s best and brightest people to make 2015 truly a major year for the fashion market.”

Check out the latest Cutting Edge Golf e-newsletter here and write to info@cuttingedgegolf.com to be added to the journal’s reader database. Contact editor Ben Evans at bevans@cuttingedgegolf.com or call +44 (0)1747 820384.

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