Footjoy Launch State-of-the-Art Weather Expert Microsite
Page last updated at 2:28 am, Friday, August 3rd, 2012
FootJoy, the #1 Shoe & Glove in Golf, continues to set the standard in product innovation following the launch of a ground-breaking microsite, designed specifically to meet the market-leading brand’s mantra of Making Every Day Playable.
The high-tech FJ Weather Expert is the result of several years of research, dedicated to ensuring golfers are suitably kitted-out on the golf course to combat all playing conditions.
Powered by AccuWeather, the world’s weather authority, the new FJ Weather Expert micro-site provides live forecast updates for anywhere in the country as well as over two million locations worldwide.
Simply input the postcode of your chosen golf course and let the state-of-the-art software match the day’s weather conditions with the most suitable garments from the FJ Layering System and footwear, gloves and accessories from FJ’s extensive product line. This simple-to-use and extremely accurate application can be used on both computers, tablet devices and smart phones, thus ensuring you will never be caught out by changing weather conditions and perform your best at all times.
“The thinking behind the FJ Weather Expert was to create a portal where our loyal following of FJ enthusiasts could make sure they were never caught out on the golf course with inappropriate clothing, footwear, gloves and accessories,” commented Russell Lawes, European Marketing Manager – FootJoy. “FJ has always had a fantastic reputation for bringing high-tech, performance driven outerwear to the market and with the help of this fantastic micro-site we are now able to take this one step further and enhance the golfers’ on-course experience.”
Visit the FJ Weather Expert at www.footjoy.co.uk/WeatherExpert/Home/Weather