The just-published seventh issue of Golf Business Development (GBD) magazine tells its readers to ‘Grip it and rip it’ and act positively to beat the recession blues. Business tips, advice and industry opinion from such figures as Greg Norman, Nick Faldo, Bruce Glasco, Guy Kinnings, Kyle Phillips and Armin Wittmann all serve to guide readers and help shape the future of the golf business in challenging times.
GBD is distributed to just under 3,000 of the industry’s leading decision makers in the UK and internationally. The magazine covers the whole golf trade in its editorial scope and has become a vital business resource and the ‘must-read’ golf trade publication.
GBD editor Ben Evans said: “The July/August issue of GBD was seen first during the Open Championship at St Andrews and enjoyed a very strong reception from buyers, managers, owners, architects, directors of golf and professionals during a big week for the golf industry.
“The 150th Open Championship created a wonderful atmosphere enjoyed by so many of the golf world’s most influential people. GBD worked hard at St Andrews and forged some excellent new partnerships which means the magazine can now build significantly on a promising first year.”
In the first six issues of GBD, advertisers have reported positive reader interest in marketing messages to their industry sectors. Ben Evans added: “GBD is rich in editorial content and this is being recognised. We believe we offer unique, joined-up thinking for the golf trade and this is really helpful to all busy decision makers who are looking for an edge.”
In issue 7 of GBD, articles include an interview with US Open Champion Graeme McDowell, business tips from Greg Norman, a profile of Nick Faldo’s new course in Cyprus, knowledge sharing from some of the industry’s best minds, and the GBD take on the ‘Rich List’ (are you in the top 30 with Terry Matthews, the Duke of Bedford and Lee Westwood?).
Interviews with Burhill Golf & Leisure CEO Colin Mayes and Golf Europe’s project manager Armin Wittmann add weight to the 60-page issue, while joined-up thinking from, among others, Andrew Wood, Richard Wood and Clive Agran, all stir the industry pot. The latest from the conference scene, equipment innovations and research from IFM Sports Marketing Surveys make for a strong edition.
Readers will find the new edition of GBD online at www.golfbusinessdevelopment.com
With a superb reader distribution story, great design features and a strong understanding of what the advertiser needs to promote a product/service successfully, its publishers say GBD is now the natural choice for golf companies who are seeking new ways to communicate with their customers.
* For editorial matters contact Ben Evans on +44 (0)1747 820384/+44 (0)7789 722853, or Geoff Russell on +44 (0)1865 340759. Email benevansgolf@yahoo.co.uk , geoff@golfbusinessdevelopment.com. For advertising enquiries call Ross Jones on +44 (0)7878 750414 and email ross@golfbusinessdevelopment.com.