‘Golf Monthly’ teams up with MB Golf Marketing
Story published at 9:17, Thursday, January 21st, 2016
The UK’s No.1 golf media brand, Golf Monthly, has joined forces with leading creative company MB Golf Marketing to form an exciting collaboration. The partnership will see Golf Monthly using aerial drone footage and offering the golf industry access to innovative high-quality video, with the opportunity to amplify this content via Golf Monthly’s digital channels.
MB Golf Marketing was established in 2013 and its portfolio of clients includes top golf courses such as North Hants, Hadley Wood, Wilmslow, Wimbledon Park, Caversham Heath and Crown Golf’s flagship venue, St Mellion Resort. In 2015 it was commissioned by TaylorMade adidas Golf to produce high-end video content using aerial drone technology and slow-mo cameras at the launch of the AeroBurner range of clubs.
Mike Harris, Golf Monthly’s editor, says: “We are always looking for new ways to develop our video offering and when I saw MB Golf Marketing’s video content on social media I knew there was a great potential synergy. Video offers a wealth of editorial and commercial opportunities and through this partnership I believe we can further enhance our status as the No.1 video content producer in UK golf media. The partnership will allow golf clubs to commission high-quality video content and then bolt on a cost-effective amplification package, which can include digital promotion of the content via Golf Monthly’s channels with options to further enhance awareness of a course or destination via print advertising. It should prove an irresistible opportunity for forward-thinking golf clubs looking to showcase their offering to members, visitors and corporates.”
Mark Bradford, founder of MB Golf Marketing, says: “It is an absolute pleasure to be collaborating and partnering with such a famous and iconic golf media brand as Golf Monthly. I grew up reading the magazine as I learned the game so to be partnering with them is a real honour. I hope the work we produce for our current clients and future golf projects will feature proudly across Golf Monthly’s digital platforms, enabling them to promote their venues or products to the entire UK golf population. It is a real compliment to be approached by such a famous media brand and we cannot wait to get started.”
Praise for MB Golf Marketing’s video content has come from two high-profile clients – North Hants and Hadley Wood.
Chris Gotla, general manager at North Hants Golf Club, says: “MB Golf Marketing has produced a fantastic fly-through video for us at North Hants. The job was done professionally, with minimal disruption, and involved interviews and interaction with a number of our members and corporate partners, all of whom are delighted with the final production. The two-minute overview of the course and clubhouse is now the central feature on our website.”
David Jackson, general manager at Hadley Wood Golf Club, says: “The promo film and fly-throughs that MB Golf Marketing produced for us have significantly increased awareness of Hadley Wood. The members said it re-enforced their pride in playing here and many new members joined because they saw the quality of our course and the great facilities showcased in the film. Corporate and Society golf also increased as a result.”
Golf Monthly www.golf-monthly.co.uk
MB Golf Marketing www.mbgolfmarketing.squarespace.com