Global Edition

Launch of new magazine: ‘Going for Golf Interactive’

12.33am 4th June 2010 - Media - This story was updated on Tuesday, June 8th, 2010

Direct Golf UK, the UK’s largest multi-channel award winning golf specialist has announced a partnership deal with Your Golf Travel and Boom Media.

Your Golf Travel offer discounted prices and arrange every aspect of golf holidays to more than 1,500 destinations throughout the UK, Europe and the Rest of the World.

Going for Golf Interactive is the result of a collaboration with Direct Golf UK and Your Golf Travel. The new interactive magazine will be published monthly from June and distributed to a huge database of 650,000 golfers.

Neil Bell, Managing Director of Direct Golf UK is delighted to have signed an exclusive partnership: “We are always looking for new and innovative ways to improve our online offering and we are delighted to be working with Your Golf Travel and Going for Golf on this new venture. One that I am sure will provide our customers with a much better facility for booking their golfing holidays, whilst keeping them informed of the latest products and latest offers on golf equipment  at the same time.”

Your Golf Travel.com’s Managing Director, Andrew Harding commented: “We are absolutely thrilled and are looking forward to working with Direct Golf UK, their success in the golf retail industry is second to none. Our customers will benefit from their years of experience and will receive some fantastic offers through this partnership.”

Sean Grant, Managing Director of Boom Media is very excited: “We are so excited about the launch of the interactive magazine. Working with Your Golf Travel and Direct Golf UK we are now offering access to the largest database of golfers in the UK. And the technology provided by Ceros is so good – golf resorts and equipment manufacturers can now present their products using very rich media.”

Direct Golf www.direct-golf.co.uk

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