‘National Club Golfer’ Achieves Audit Success
Story published at 16:27, Tuesday, August 19th, 2014
National Club Golfer (NCG) magazine is officially the No 1 circulated golf magazine in the UK, following the release of ABC audit figures.
The magazine, which is placed in golf clubs, airport lounges and hotels across the country, achieved an average circulation of 59,000 copies per month for the first six months of 2014. This means the free title now has the largest circulation of any golf magazine in the country.
“We are delighted to achieve an ABC result at the 1st time of asking that positions us as officially the UK’s No 1 circulating golf title,” said NCG publisher Tom Irwin. This is news comes hot on the heels of Sports Publications becoming the official media partner of England Golf and continues the positive growth story of this independent publisher.
“Our mission remains to place our content, for free, into the hands of as many golfers as possible regardless of the media they choose to consume. Print plays an important part in this, but our digital magazines, website and social channels all contribute to our media mix,” he said.
The official circulation figure marks an important step in the magazine’s recent history following the appointment of a new owner management team in 2012.
“Our new owner management team has been in place since late 2012, and an important part of our strategy was to become audited at the first available opportunity, so it is satisfying to have delivered on that aspect of our business plan,” said Irwin.
“Moving forward we will be led by the market. Our digital magazine is currently read by around 12,000 golfers a month and our website & social traffic continues to grow. We are constantly monitoring and assessing the appetite amongst our readers and advertisers for these channels that will in-turn dictate our print strategy.
“For now we are delighted with this result, as it brings us to the forefront of printed golf media, it is vindication for all our staff for their hard work over the last two years.
“A big thank you must go to our advertisers for supporting us to make this possible, moving forward we are committed to re-investing constantly in our business in both latent and growth markets,” he said.
National Club Golfer www.nationalclubgolfer.com