G/FORE Makes Eye-Catching Debut with 2015 Collection
Story published at 16:23, Tuesday, January 6th, 2015
Luxury designer brand G/FORE, already one of the coolest contemporary golf brands in the USA, is now set to take a firm grip on the UK golf market too, thanks to the launch of their stunning 2015 range.
G/FORE gloves, which come in a range of 26 colourways and which retail at £25, are each hand-crafted using the highest-quality precision-cut, premium AA Cabretta leather. Among the current tour pro ambassadors are such familiar names as 2014 US Ryder Cup captain Tom Watson, and two-time PGA Tour winner Jonas Blixt.
In addition, G/FORE also makes the equally eye-catching Gallivanter golf shoe, and its 2015 collection, which introduces a fresh line of women’s golf shoes, also features some brand-new technology, too.
A new sole, designed to offer optimal traction in even the most treacherous and rain-soaked conditions, has been added to complement the outstanding design of G/FORE’s shoes.
The golf shoes combine an athletic fit with premium water-resistant materials and performance micro-fibres.
And, for 2015, the company has introduced five new styles to the men’s range: the cool nubuck leather Espresso; the high-performance micro-fibre Delta Force Olive; nubuck and patent leather Onyx Cap Toe; plus the full-grain and nubuck leather Snow Phantom and Medial Profile.
The new women’s Gallivanter range, meanwhile, features five styles including the oil-slick patent leather Patriot Cap Toe, for those who wish to really shine on the tee.
The remaining styles are produced in a variety of leathers: the nubuck leather Nimbus Cap Toe; the pebble full-grain leather Snow; the performance microfibre and patent leather Snow Cap Toe; and the performance microfibre and rose gold mirror leather Onyx Phantom. The shoes start from £139 RRP.
G/FORE founder, fashion industry veteran and avid golfer, Mossimo Giannulli – who launched the billion-dollar clothing company Mossimo Inc – explained: “G/FORE stands for quality, colour and expressiveness. Our gloves, shoes and socks weren’t designed in a cubicle and tested in a factory; they were born out of a desire to express myself while playing, and to help inject a little more personality and flair into the game.
“That’s why we started G/FORE and it’s why more and more golfers are turning to G/FORE – they want to enjoy their golf, and they want to look and feel exceptional when they play.”
A UK spokesman for G/FORE added: “The gloves have proved hugely popular on-line since the launch in 2011, and our shoes are fast-becoming just as popular.
“Now is the perfect time for G/FORE to be expanding; our ladies’ shoe range is going to help spread the word about G/FORE to a whole new cross-section of golfers, while our additions to our glove range and our new accessories will help cement G/FORE as the go-to brand for any discerning golfer.”
For UK trade enquiries please contact Tim Greenwood on 020 8993 8799, or email firstname.lastname@example.org.