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Golf Pride Uses Tour Inspiration to Develop Performance Innovations

Story published at 13:30, Wednesday, January 28th, 2015


MCC Plus4 grips

MCC Plus4 grips

Diversified industrial manufacturer Eaton announced today that its Golf Pride grips division will grow its MCC™ (New Decade® MultiCompound) family, the #1 hybrid grip on Tour, with the introduction of the new MCC Plus4. The MCC Plus4 takes the same great upper hand and lower hand design, first utilized in the original MCC grip, and combines it with new technologies designed to provide golfers more power and confidence from tee-to-green.

With 80 percent of global Tour players trusting Golf Pride, nobody knows their grip preferences better. MCC Plus4 was designed to meet the needs of the 70+ percent of Tour players who build up their grips to reduce tension in their hands. With less tension comes more power and the most powerful swings in the game trust Golf Pride.

Golf Pride is now offering this performance preference to all golfers.  The new MCC Plus4 is designed to have a larger lower hand that matches the feel of 4-layers of extra tape build up preferred by many Tour players.  The slightly less tapered shape has a 4.6% larger outside diameter in the lower hand, compared to the original MCC, to encourage lighter grip pressure which can help increase swing power.  Furthermore, MCC Plus4 utilizes a proprietary new soft compound in the lower hand to enhance feel.

The upper half of the MCC Plus4 offers distinctively different performance advantages for that hand. It utilizes a new softer performance-rubber for stability and the trusted Brushed Cotton Technology (BCT®) cord to ensure moisture management & maximum traction.  The combination of upper and lower technologies is engineered to enhance feel and performance for each hand.

“80 percent of players on the PGA Tour trust Golf Pride grips, so we have a large body of data to examine their specific grip preferences,” stated Brandon Sowell, global director of sales and marketing for Golf Pride. “We’ve used that knowledge to create the MCC Plus4, which reflects the shape and design preferences of the game’s best players, to improve performance and feel for golfers of all skill levels.”

Available in blue, grey and red, MCC Plus4 features a standard weight of 52 grams and core diameter of 60 Round. A midsize option will also be available in grey.  The MCC Plus4 will be available at retail 15th March and will feature a street price of £13.00 per standard size grip.

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents.

For more information on the MCC Plus4 and the entire 2015 Golf Pride product offering, visit www.golfpride.com

Eaton www.eaton.com.

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